Beauty News: Fenty Beauty by Rihanna Launches Full Frontal Volume, Lift & Curl Mascara

Introducing Full Frontal Volume, Lift & Curl Mascara – The ultimate do-it-all mascara designed for full-on, fanned-out eye-opening lashes instantly volumizes, lifts, lengthens & curls.

Designed to deliver Rihanna’s full lash look, Full Frontal’s lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush:

The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate—whatever it is you need to do to create the look you want.

About Fenty Beauty by Rihanna Full Frontal Volume, Lift & Curl Mascara $24:

What it is: A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

Ingredient Callouts: This product is also cruelty-free and gluten-free.

What Else You Need to Know: Get full-on lashes with this water-resistant, ultra-black formula that is clinically proven* to volumize, lengthen, lift, and curl lashes. It features an exclusive flat-to-fat brush: The fat side loads and lifts lashes; the flat side defines and curls. The longwear formula keeps lashes exposed all day.

Shop Full Frontal Volume, Lift & Curl Mascara: