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Trending—BCA Month Pink Picks: essie 2012 Raise Awareness Collection

Trending—BCA Month Pink Picks: essie 2012 Raise Awareness Collection

Until There’s a Cure, we’re in it together! Introducing the Essie 2012 Raise Awareness Collection.

In recognition of Breast Cancer Awareness Month, essie has created four fabulous pinks to help spread the word and to keep the focus on survival and finding a cure.  essie is a proud partner of  Living Beyond Breast Cancer, an organization whose mission is to provide care and services to the women and families affected by this disease. 

“The breast cancer fight is deeply important to me as way too many women have been affected. I’m fully committed to help raise awareness and educate women about early detection. This is our second year collaborating with Living Beyond Breast Cancer, and they have been a wonderful partner.  We chose to make a donation to LBBC in honor of the courageous women battling this disease. It’s amazing what we can accomplish when we’re in it together.” — Essie Weingarten, founder and global creative director, essie

For patients, friends and family who want to show their support from the tip of their fingers to the tips of their toes, essie launches the raise awareness collection for 2012.  This year the line includes four pretty pinks that are designed to inspire empowering, spirit-lifting me-time.

Whether you wear them in solidarity or give them to someone you love, you will help to raise awareness to the cause of finding a cure. Blast out of the blues and head straight for the pinks! Let the upbeat color prove them wrong with i am strong. Heading to a regular check-up? Put some liquid flower power in your corner! There’s nothing like a little mani-pedi to restore you to your senses.  good morning hope is a pretty iridescent pink that’ll perk you right up. Whatever strikes your fancy, know that we’re in it together.  Until there’s a cure, there’s pink power.

we’re in it together – shimmering, iridescent pink

good morning hope – a sheer, pale petal pink

i am strong– creamy, optimistic pink


check-up – rosy glow pink

The essie raise awareness collection retails for $8 each and will be available in October at salons and beauty destinations nationwide.

About essie:

America’s nail salon expert since 1981, essie was founded in New York City by Essie Weingarten, the authority on color. essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades to date.

About Living Beyond Breast Cancer:

Dedicated to empowering all women affected by breast cancer to live as long as possible and enjoy the best quality of life, Living Beyond Breast Cancer has assisted 43,000 women each year, helping them take an active role in their recovery or management of the disease, regardless of socioeconomic background. Over 90% of the esteemed organization’s programming has been supported by direct financial gifts from individuals, foundations and corporate partners, and Osmotics Cosmeceuticals is proud to be among this group. 

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