Shop Lierac to Support Gilda’s Club NYC

Lierac In-Store Event/Gilda’s Club Initiative – October 23, 2009


WHO: 100,000 consumers will have the opportunity to visit Lierac Paris European Skincare Centers at 700 participating CVS/pharmacy and Longs Drugs.

WHAT: On October 23, 2009, customers will be able to contribute to Gilda’s Club of NYC with every Lierac purchase.  For each product bought, Lierac will donate $1 from its sale to the foundation.  Gilda’s Club NYC provides free support to individuals living with cancer and their families. The organization has a unique philosophy that emphasizes interaction among its members, namely “community-building, collective wisdom, and shared experience.”  Gilda’s Club also avoids discussing cancer using terms that carry a negative connotation.  Instead, they seek to empower individuals through the use of their own “Gilda’s Club language.”

WHEN: Friday, October 23rd, 2009

WHERE: 700 participating CVS/pharmacy and Longs Drugs stores.  For locations, contact 1.877.55LIERAC or visit

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