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Beauty News: Pure Ice Launches Runway Nail Trends Collection at Walmart

Beauty News: Pure Ice Launches Runway Nail Trends Collection at Walmart

Pure Ice is proud to announce the launch of their NEW Runway Nail Trends Collection, a new, limited-edition collection that will have your nails looking runway-ready this holiday season.

Launching in November exclusively at Walmart stores nationwide, this collection contains the high-quality, innovative formulas that Pure Ice is known for, featuring everything from textured suede effects to metallic chromes to full-coverage glitters and more!

As with all Pure Ice Nail Enamels, the Runway Nail Trends collection is "3-free"- free of formaldehyde, toluene and DBP.

The Runway Nail Trends collection features five unique and innovative nail looks that are sure to release your inner fashionista:

Velour Finish — These shades dry to feel like suede, so now your nails can have the same textured look and feel as your favorite pair of fall boots!

Over the Top (copper)

Stunning (pink with silver)

Grunge (purple)

Touch Me Softly (mauve with silver)

Crushed (gold) 

Black Velour (black)

Draped (raspberry)

Femme Fatale (forest green)

Blue Midnight (blue)

Ruffled Sheets (silver)

Temptress (dark purple with gold)


Diamond Couture — These full coverage, single-coat glitters are sure to make your hands stand out and sparkle. No diamond ring necessary!

Sea-quin (moss green glitter)

Hot-Rocks (black base silver glitter)

Purple Rain (purple)

Girl’s Best Friend (maroon)

Party of Five (green glitter with green shards)

The Family Jewels (gold shard glitter)

Treasure Hunt (clear base with green and purple shards)

Tinsel Town (blue glitter with blue shards)

Silver Lining (clear base silver glitter)

Material Girl (rose pink with pink shard glitter)

Peep Show (blue)


French Trend — These deep, rich, bold colors are the perfect combination of edgy glamour mixed with sophisticated shine.

Meet Me in Monaco (copper glitter)

En Vogue (fox brown)

Vintage Glam (mustard)

French Love Affair (cream purple)

Pardon My French (sparkle rose gold)

Nude Beach (nude)

Glass of Bordeaux (burgundy glitter)

Moulin Rouge (maroon)

French Twist (blue glitter)

Internationally Known (cream turquoise)

Monte Carlo (magenta pink)


Metro Chic — These urban, chrome shades have a reflective, mirrored metallic finish that is sure to turn heads!

Lost in Vegas (raspberry)

Getting Gorgeous (colbalt blue)

Champagne (green)

Affair to Remember (pink)

Taxi  (purple)

Cha-ching (bubblegum pink)

Poker Face (orange)

Vegas Strip (lime green)

Royal Flush (dark purple with gold)

Alter Ego (coffee)

Viva Las Vegas (light gold chrome)


Party Girl — Get the party started with a snap of your fingers in these glamorous glitters!

After Hours (navy blue with silver glitter)

Get Low (gold)

Turn It Up (evergreen with silver glitter)

Seduce Me (clear with silver glitter)

Get on Top (purple with silver glitter)

Sexy Mama (multi-colored glitter)

Stop Flirting (sky blue silver glitter)

Face Time (turquoise pearl)

Call Me! (orange with silver glitter)

Booty Call (raspberry purple)

Stop & Stare (black with silver glitter)

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