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Trending—Breast Cancer Awareness Month: Pureology Limited Edition Promotions Support City of Hope’s Breast Cancer Research

October 6, 2014 / No Comments

Be a Fanatic for a Cure!

Pureology Limited Edition Promotions Support City of Hope’s Breast Cancer Research

Did you know that breast cancer is the most common type of cancer among women in the U.S.? It accounts for one of every three cancer diagnoses in women. Join Pureology today in the fight against breast cancer! In conjunction with this special limited-edition Colour Fanatic bottle and Pure Volume Breast Cancer Awareness Kit, Pureology has made a donation of $10,000 toCity of Hope for breast cancer research, treatment and education.

Pureology is proud to support City of Hope, a leading research and treatment center for cancer, diabetes and other life-threatening diseases. City of Hope’s breast cancer services, technologies and clinical trials provide women with the best care available. The Breast Cancer Program at City of Hope offers a unique approach for women diagnosed with breast cancer, focusing on the patient as a whole and addressing the needs of partners and families.

The includes:

Pure Volume Shampoo 8.5 oz.

Weightlessly cleanse and elevate fine colour-treated hair with this concentrated volumizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex gently cleanses and leaves hair with magnified volume while offering colour protection.

Pure Volume Condition 8.5 oz.

Feather-light conditioning formula replenishes hair and magnifies volume. Contains fortifying wheat protein, eucalyptus and the exclusive AntiFadeComplex to provide majestic extra volume, shine and colour retention.

Pure Volume Instant Levitation Mist 4.9 oz.

The newest addition to the Pure Volume system, this menthol-infused, heat-protective formula features fortifying wheat protein and eucalyptus to stimulate the scalp and provide root lift and all-over fullness. The exclusive AntiFadeComplex provides optimized colour retention.

Availability & Pricing:

– Pricing: $56

– Available: September 2014; visit www.pureology.com for salons

Are you a fanatic for a cure? Pureology’s limited edition Colour Fanatic bottle features a metallic pink label to help show your support for Breast Cancer Awareness.

Partnering Pureology’s signature AntiFadeComplex with fennel seed extract, Colour Fanatic provides antioxidant and UV protection against colour fade. Keravis and Xylose provide internal strength and protection from heat styling while a weightless natural oil blend of camelina, olive and coconut oils provide the most deluxe detangle for longer-lasting, perfect-looking colour every day.

Availability & Pricing:

– Pricing: $20

– Available: September 2014; visit www.pureology.com for salons

With perfectly pink packaging, Pureology’s Pure Volume Breast Cancer Awareness Kit allows you to show your support for Breast Cancer Awareness while caring for your hair.

The newly reformulated Pure Volume system features Pureology’s AntiFadeComplex to neutralize free radical damage and maximize colour retention, while fortifying wheat protein and refreshing eucalyptus help stimulate the scalp and add shine. Flexible thickeners weightlessly elevate fine colour treated hair and add fullness and body to the hair. The Pure Volume system features a fragrance of apple, citrus, blackcurrant and amber notes.

About Pureology Serious Colour Care^®

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!^® For more information visit Pureology.com or like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

About City of Hope

City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is based in Southern California and is ranked as one of “America’s Best Hospitals” in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on Facebook, Twitter, YouTube or Flickr.

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