e.l.f. cosmetics

Trending—BCA Month Pink Picks: Pureology Pure Volume Promotion Supporting City of Hope’s Breast

Trending—BCA Month Pink Picks: Pureology Pure Volume Promotion Supporting City of Hope’s Breast

Take Limp Locks To New Heights with Pureology’s Pure Volume Promotion Supporting City of Hope’s Breast Cancer Research

Infuse fine or flat hair with soft volume, moisture and colour protection with Pure Volume– while helping to support cancer research at City of Hope. In conjunction with this limited edition promotion, Pureology will make one-time $20,000 donation to City of Hope for breast cancer research, treatment and education.

One in three women will be diagnosed with cancer in her lifetime. City of Hope is a leader in the fight against cancer, diabetes, HIV/AIDS and other life-threatening diseases. Use the complimentary Pureology body sponge included in this kit dailyand let it be your reminder to perform a breast self-exam once a month. Beginning August 1st, click here for instructions on how to perform a breast self-exam and more information on breast health.

Pure Volume helps fine, colour-treated hair retain its fresh-from-the-salon vibrancy with our ZeroSulfate® shampoo containing the exclusive AntiFadeComplex®. The 100% vegan, volume-boosting formulas offer extraordinary colour protection and voluminous body with:

• Advanced volumizing micro-emulsion technology

• Multi-Weight proteins of soy, oat and wheat

• Conditioning plant extracts of lemongrass, papaya and ginseng

Promotion includes:

• Pure Volume Shampoo 8.5 oz.

• Pure Volume Condition 8.5 oz.

• Pure Volume Blow Dry Amplifier packette

• Pureology Body Sponge

• Breast Cancer Awareness Pin

Pure Volume Shampoo (8.5 oz)

Reveal natural fullness while infusing hair with moisture and protecting colour from fading. This ZeroSulfate® shampoo gently cleanses without stripping colour, and delivers exclusive volumizing technology, leaving hair bouncy, lustrous, and radiant.  The exclusive AntiFadeComplex® maximizes colour retention.

Pure Volume Condition (8.5 oz)

Experience lightweight moisture that detangles and defends colour without weighing hair down. This innovative daily conditioner with exclusive volumizing technology and multi-weight proteins creates fullness from within to reveal nourished, vibrant hair with natural body. The exclusive AntiFadeComplex® maximizes colour retention.

Pure Volume Blow Dry Amplifier sample (packette)

Infuse hair with body and flexible bounce while blow-drying. This lightweight, ZeroAlcohol™ formula with heat-activated volumizers creates long-lasting fullness and enhances colour brilliance in fine to medium hair types. The exclusive AntiFadeComplex® maximizes colour retention.

Availability & Pricing:

– Suggested Retail Price: $50.00

– Available: September/October 2012, Pureology.com for participating salons

NEW Zero Waste Shampoo and Condition Packaging

Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle

100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled high-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability.  For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers. Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.


All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!  ® For more information visit Pureology.com or like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

About City of Hope

City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is based in Southern California and is ranked as one of "America's Best Hospitals" in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on Facebook, Twitter, YouTube or Flickr.

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