Makeup 101 — How to Choose a Foundation

Monday’s are now dedicated to Makeup 101.  Makeup 101 is all about making the right choices with your makeup, how-to and product recommendations.  Today let’s start with foundation.  I see so many women abusing foundation that it’s downright shameful.  If you are going to wear foundation, please, get it right.  There are two main considerations to keep in mind when choosing your foundation — 1.  Formulation and 2. Age.

Foundation Formulas

There are so many foundation formulas on the market now that it’s downright mind-boggling.  How do you distinguish what’s right for you?  First, take into consideration your skin type.  If you are oily, obviously you don’t want a thick, creamy foundation that screams dry/mature skin.  And of course the converse is true.  As we age, we lose that natural moisture factor on the surface on the skin, so as a rule,mature skins need to avoid matte formulas.  Dry, matte formulas on women over 40 or 50 just add years on and emphasize every line and wrinkle.

Here is a quick rundown on skin types, age groups and types of foundation that work best.

Keke Palmer  at 2009 BET Awards

Keke Palmer at 2009 BET Awards

1.  Teens with oily skin

Miley Cyrus Hannah Montana Premier Madrid April 2009

Miley Cyrus Hannah Montana Premier Madrid April 2009

 If you are a teen blessed with blemish-free skin, there is no need to cover it up with lots of foundation.  To control oil,just a sweepof oil-absorbing powder will work.  Clinique Stay-Matte Sheer Pressed Powder is perfect.  $19   If you are plagued with blemishes, try a foundation with anti-bacterial properties.  Neutrogena Skin Clearing Oil-Free Foundation has a patent pending formula that helps clear up blemishes. $12

Teen celebrities like Keke Palmer and Miley Cyrus know the power of mattifying foundations to maintain their looks for photo ops!
2.  20’s oily/combination skin
In your 20’s you may still have oily skin and you still may be experiencing breakouts, but you are probably on the professional track with your career and need a bit more coverage to acheive a flawless look.  Try Make Up For Ever HD Invisible Cover Foundation, an oil-free medium-to-full-coverage liquid foundation that covers skin imperfections flawlessly.  $40 To combat breakouts, try prepping skin with philosophy On a Clear Day® Acne Clarifying Primer  which contains salicylic acid to help clear pores, prevent acne, and eliminate excess oil. $30
Scarlett Johansson

Scarlett Johansson

3.  20’s with nomal to dry skin

0616-rihanna-blue-eyeshadow_bd1Normal skin, if there is such a thing, appears almost poreless.  The girl with this nearly perfect skin we love to hate.  An ideal choice is a lightweight foundation with moisturizing properties or a tinted moisturizer.  Tinted moisturizers work equally well for dry skins.  They are triple duty products that give beautiful coverage along with keeping the skin moist and supple and provide SPF.  Try Stila Sheer Color Tinted Moisturizer SPF 15 which provides just enough color and coverage to even skin tone. $34  For liquid foundation, try CoverGirl Smoothers All Day Hydrating Makeup, which hyderates skin for up to 11 hours. Around $8 at drugstores.

Twenty somethings Scarlett Johansson and Rhianna both have skin that appears flawless, but both have been cover girls for major makeup manufacturers.  Scarlett Johansson with Dolce & Gabbana makeup, and Rihanna with CoverGirl.

 4.  30’s combination skin

Korres Wild Rose Foundation

Korres Wild Rose Foundation

Once you hit your 30’s, it’s a good idea to think about incorporating some anti-aging properties into your foundation.  The point here is to prevent now rather than have to correct later.  You may be oily, combination or have dryer skin, but all can benefit from foundation with ingredients that fight the hands of time.  Try KORRES Wild Rose Foundation  a natural, antiaging foundation formulated with Wild Rose extract, a potent source of vitamin C.  This foundation is works for all skin types, providing hydration, natural color and a velvety finish.  $28

 5.  40’s with fine lines, dehydration 

 Our skin  can start playing some horrible tricks on us once we get into our 40’s.   All of a sudden fine lines crop up out of nowhere.  Patches of dry skin appear.  Hyperpigmentation may be an issue.  Well, don’t fret.  Foundation even addresses skin care isues of women in their 40’s.  Try Smashbox High Definition Healthy FX Foundation SPF 15 an oil-free, weightless formula packed with anti-aging, revitalizing and firming ingredients. $38

Perricone MD No Foundation Foundation

Perricone MD No Foundation Foundation

5.  50’s,  lines and dehydration

 You may be one of those women who has taken care of her skin and can get away with a tinted moisturizer.  Good for you!  If that’s the case, try Laura Mercier Tinted Moisturizer that  hydrates skin, softening  and easing fine, dry lines.  SPF 20 protects skin from sun damage while the wash of color provides a beautiful natural finish.  Skin looks youthful and radiant. I love this tinted moisturizer by Laura Mercier which is a perennial favorite of beauty editors. $42

For 50’s skin that needs some help, try Perricone MD No Foundation Foundation.  It works to correct skin undertones and offers all-day moisture, providing an even, dewy finish. A dose of specially treated pigments, blended with light diffusing mica, instantly soften the look of lines, wrinkles, and pores, creating a flawlessly radiant look. $50

There you have it, your Makeup 101 lesson on how to choose an age appropriate, formula appropriate foundation. 


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