Black Friday

Why is it called Black Friday? A day associated with bargain hunting and frantic shopping, Black Friday became a well-established tradition in the U.St. in the late ’80s. Occuring each year on the Friday after Thanksgiving, Black Friday offers tremendous savings and sales to consumers. When did Black Friday become popular? By the end of the ’70s, newspapers in Philadelphia had adopted “Black Friday” to describe the start of holiday shopping. In the ’80s, companies fully embraced the term to promote product deals and sales. Over the years, Black Friday has grown as retailers intensify efforts to attract shoppers. The adoption of online shopping further fueled Black Friday’s popularity, enabling consumers to partake in the frenzy from the comfort of their homes.