Beauty News: NEW Cleanser, Lip Balm & Mask from Fresh Beauty

One of our favorite brands, fresh, has launched some new products and updated the packaging on some of our iconic favorites.

Check out the latest in Beauty from fresh:

Limited-Edition Soy Face Cleanser $44

In honor of fresh’s 30th anniversary, their best-selling Soy Face Cleanser is getting a whole new look. The iconic tube is now adorned with a limited-edition design that celebrates the beauty of all skin types. It’s fresh’s belief that good skin starts with clean skin—for all. The pH balanced do-it-all cleanser is proven to remove dirt, impurities, and mascara (without the sting!) for soft, soothed, healthy-looking skin.

fresh was one of the first in the beauty industry to explore the benefits of soy on the skin. After research on the amino acid-rich ingredient known to help with skin’s elasticity and suppleness, Soy Face Cleanser was born and immediately became a cult-favorite. This pH-balanced face wash (meaningit’s close to your skin’s natural pH level to work on all skin types) is loved for the way it effectively removes makeup—even mascara—without stripping skin’s essential moisture. The cucumber extract and rosewater-enriched formula is even gentle enough on sensitive skin, making it an ideal first step to any daily beauty routine.

NEW fresh  Sugar Hydrating Lip Balms in Lychee, Mango + Passionfruit $18 

Take your lips to a sweet oasis with fresh’s fan-favorite Sugar Hydrating Lip Balms’ newest flavor additions. These cushiony sheer formulas coat lips with a blend of sugar and emollient oils for 24-hour moisture and mouthwatering flavors that are impossible to resist. Introducing Lychee, tart Passionfruit, and sunny Mango – each packed with delicately balanced, moisturizing ingredients blended to create the ultimate getaway for your pout.

KEY INGREDIENTS
• Sugar is a natural humectant known to prevent moisture loss.
• A blend of emollient oils, including apricot kernel, black currant seed, and grapeseed oils, helps to soften and moisturize lips.
• Vitamin E helps to protect.

fresh Limited-Edition Rose Face Mask $62

Anniversaries call for roses:

To celebrate 20 years of the best-selling Rose Face Mask, fresh collaborated with artist Jayde Cardinalli on a limited-edition watercolor design of the rose petal-infused formula. A favorite collaborator of Gucci’s Alessandro Michele, Jayde was inspired by the silky gel mask—beloved for its ability to gently soothe, tone, and hydrate skin—in the creation of her custom illustration.