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Beauty News: CoverGirl Launches Flourish by Lashblast Mascara x Massy Arias

Beauty News: CoverGirl Launches Flourish by Lashblast Mascara x Massy Arias

COVERGIRL launches a new  product – Flourish by LashBlast! Massy Arias, trainer and fitness influencer, is the face of the new mascara and she stars in a dynamite new campaign film to help launch the news!


See the film below:

Flourish Mascara, the newest addition to the beloved LashBlast family, was created on the idea of self-care and taking time for yourself without apology. Self-care is something that you need to claim for yourself, and Flourish by LashBlast is the perfect quick indulgent treat for your lashes. Massy, mom to one year old Indi, wife, trainer and influencer knows what it’s like to be constantly on the go, putting everyone else’s needs above her own. She also understands the importance of taking the necessary time for yourself – of claiming your own moment of self-care without explanation – to ensure that your own wellbeing isn’t compromised for the sake of others.

That’s why Massy Arias partnered with COVERGIRL’s Flourish by LashBlast mascara, because she believes in embracing the power of s elf-care. Even if it’s just a minute out of your day to swipe on your favorite mascara, you should do so unapologetically.

About Flourish by Lashblast $6.99 and up:

Creamy and buildable, Flourish’s luscious ingredients, such as papaya, avocado and coconut oils, adds definition and volume while helping lashes feel conditioned to enhance that moment of self-care in your morning routine.


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