Beauty News: BITE Beauty Launches Upswing Full-Volume Mascara

BITE Beauty enters the clean eye category! Meet BITE Beauty’s new Upswing Full-Volume Mascara, the clean way to supersize your lashes. You don’t settle for anything less than amazing – so why should your mascara be the exception? In one swipe, it delivers major volume, length, lift, and curl – plus intense, blacker-than-black color – to make timid, lifeless lashes a thing of the past.

WHAT’S IN IT

Upswing Mascara is powered by clean, vegan, gluten-free, and cruelty-free ingredients, including tree berry wax instead of beeswax. Tree berry wax, derived from berry fruit peels, grips lashes for volume and gives them an instant and buildable boost that’s both lightweight and smudge-resistant.

HOW TO USE IT

BITE is going clean in a BIG way with a full-bodied brush. With its hourglass shape, Upswing Mascara loads formula in the center for optimal lift and volume right where you want it. Rigid brush fibers also comb every lash for double take-worthy definition so you can build volume as desired.

Upswing Full Volume Mascara | A clean, volumizing, flake-resistant mascara that delivers major lift, length and curl, for supersized lashes.

BITE Beauty Upswing Full-Volume Mascara ($28) is available beginning today, Friday, December 18^th, on Bitebeauty.com and on December 29^th on Sephora.com and at Sephora stores.