Fake the Wash: Rihanna’s New Fenty Dry Shampoo Is a Total Game-Changer

INTRODUCING:

FENTY HAIR THE IMPOSTER INVISI-BOOST VOLUMIZING DRY SHAMPOO

ABSORB OIL, BOOST VOLUME + VIBRANCY WITHOUT A TRACE

“When you love something the way I love Invisimatte, you gotta stretch that as far as you can. The way it invisibly and immediately absorbs oil on the face, I knew we could do the same thing for hair. The Imposter Invisi-Boost Volumizing Dry Shampoo is like Invisimatte for your hair and I know you’re gonna love it.” – Rihanna

ABOUT FENTY HAIR THE IMPOSTER INVISI-BOOST VOLUMIZING DRY SHAMPOO

When life gets real, fake it. Fenty Hair The Imposter Invisi-Boost Volumizing Dry Shampoo ($32) is your hair’s new best-kept secret to absorb oil, boost volume and impart vibrancy. Perfect for oily prone hair types, this dry shampoo stretches washdays and gives flat strands a boost without a trace.

Virtually invisible due to its subtle lilac tint, Fenty Hair The Imposter Invisi-Boost Volumizing Dry Shampoo was inspired by Fenty Beauty’s best-selling, award-winning Invisimatte Instant Setting + Blotting Powder.

Just like Rihanna’s go-to for complexion perfection, The Imposter also universally, immediately, and invisibly absorbs excess oil and refreshes roots with just a few puffs (no aerosol here!). It also delivers added styling benefits, effortlessly upgrading next-day hair and beyond with volume, texture and zero white cast, no matter your hair type or color.

FENTY HAIR THE-IMPOSTER-DRY-SHAMPOO PLUS FENTY BEAUTY INVISIMATTE BLORRING POWDER

“Whether you’re trying to extend your hairstyle or need to fake a washday, The Imposter Invisi-Boost Volumizing Dry Shampoo is your secret weapon.” – Rihanna

The invisible powder formula is talc-, silicone-, sulfate-, and mineral oil-free and designed to balance overall scalp hydration. It’s enriched with tapioca starch to remove oil, dirt, and buildup, natural rice starch to plump strands and add fullness, and provitamin B5 powder to impart shine, without dulling hair color or leaving clumps or residue behind. Best of all, it’s infused with Fenty Hair’s signature ‘Amber Bouquet’ scent – a warm, irresistible floral that keeps hair smelling as fresh as your first wash day.

FENTY HAIR THE-IMPOSTER-DRY-SHAMPOO_INFOGRAPHICS_SCENT-STORY_

Housed in a 50% PCR bottle with a precision orifice pump, The Imposter’s eco-friendly bottle is a compact 1.5 fl oz / 50 mL size, perfect for on-the-go refreshes without the harmful propellants of aerosol formulas and alcohol-based sprays.

FENTY HAIR THE IMPOSTER INVISI-BOOST VOLUMIZING DRY SHAMPOO

KEY INGREDIENTS:

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Tapioca Starch: Helps absorb oil, dirt, + build-up

Natural Rice Starch: Helps to plump + provide fullness

Provitamin B5: Helps boost vibrancy

HOW TO USE

FENTY HAIR THE IMPOSTER INVISI-BOOST VOLUMIZING DRY SHAMPOO

Before applying, gently shake the bottle.

Section and lift hair into vertical sections. Starting 4-6 inches away from your roots, lightly puff powder onto your roots in a sweeping motion, avoiding direct contact with your scalp.

Start with one puff, adding more as needed.

Let the powder sit for 30 seconds to fully absorb oil.

Massage in and shake with fingertips to ensure even distribution and create volume.

Proceed to style as desired.

STYLING PRO TIP