Shiseido

SHISEIDO: 150 Years of Japanese Skincare Innovation

In 1872, Shiseido opened their doors as the first Western-style pharmacy in Ginza, Tokyo. From that day forward, Shiseido followed their belief in the power of beauty, further expanding the possibilities of cosmetics.

Powered by Innovation

Timeless Japanese tradition meets 150 years of cutting-edge science and research for Shiseido's transformative products that stand the test of time.

Innovative products by Shiseido:

1897: Shiseido launches Eudermine, a skincare essence known for its ability to activate the skin’s self-restoring power. 1923: Shiseido creates Uviolin, the predecessor of the “Shiseido Sunscreen” and a suncare cream popular before the war. 1932: Shiseido’s brand of first-class cosmetics products is born, DE LUXE. a collection produced with the pursuit of the highest quality. 1961: Shiseido launches PRIOR, a luxury skincare and haircare brand developed to replace De Luxe. 1971: Shiseido develops EVENESE  a collection made for those with sensitive skin. 1997: French designer Serge Lutens conceives a new bottle design, EUDERMINE with a geometric style and new typeface. 1998: Shiseido develops Qiora, a collection made with attention to how fragrance affects both the spirit and the skin. 2014: Shiseido launches Ultimune Power Infusing Serum, developed based on many years of research on the idea of “increasing the power of beauty.” 2020: Shiseido innovates with SynchroShield technology, delivering powerful sun protection with the UV protective veil strengthened by heat and water*. 2021: Shiseido upgrades Ultimune with powerful skin-strengthening technology to deliver more radiant results.