Joico

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JOICO - Our Mission

Joico is committed to providing high quality safe hair products. Animal tests are not performed on Joico hair products. So, Joico confirms the safety of its products. Joico is certified by People for the Ethical Treatment of Animals (PETA) as “Animal Test-Free” & “PETA Approved*.” This means that Joico has been verified as not conducting, paying for, or allowing any tests on animals. That means there is no testing in its products’ ingredients or formulations, or finished products, anywhere in the world. Shoppers can rest assured that the Joico products they buy (from approved channels and vendors) are not tested on animals.
There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do. Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 47 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.

JOICO- Our Vision

Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.