Beauty News: Lip Lab by BITE Comes to Brooklyn on December 10

Lip Lab by BITE comes to Brooklyn on December 10^th, debuting Lip Lab’s newest store design concept and making it the ultimate destination to experience the infinite possibilities of custom lipstick. Lip Lab’s fifth North American location opens in the Williamsburg shopping district, and the local, neighborhood vibe is perfectly suited to the personalized custom lipstick retail concept. This opening will kick off an expansion plan, with the reimagined store experience coming to more locations in 2020.

The 1,000 square foot store takes beauty to the next level – combining high-quality product with total customization – making it the perfect experience to be shared. The completely redesigned store concept has elevated touches that spark creativity and bring the infinite possibilities of custom lipstick to life. The new Lip Lab model features a curved bar design with 14 customized lipstick workstations with high-end finishes and LED mirrors. State-of-the-art rapid heating and cooling technologies, as well as high-speed centrifuges, blend each lipstick 2,500 times in 5 seconds – all to achieve the perfect lipstick in both performance and feel. The store also boasts one-of-a-kind local décor including elements designed by Crosby Studios and custom Brooklyn-inspired artwork created by local artist Cathie Urushibata.

Lip Lab by BITE is about more than just lipstick. It’s about discovery, celebrating the big (and small) stuff, and sharing your love of makeup with others. Lipstick plays a part in some of your best moments—from the first day at a new job to your wedding—and how that lipstick is created can make the journey even more fun. So treat yourself, bring a friend or make it a party. Lip Lab’s new store experience boasts an extra party space that can be reserved for groups of four guests or more – from birthdays and bachelorette parties to holiday and corporate events – if you can celebrate it, Lip Lab can host it.

Keep the drama to your lips, with BITE Beauty’s cruelty-free ingredients and high-performance pigments, all powered by superfoods. Yummy flavors and gorgeous finishes deliver clean, good-for-you color in endless shades of pink, red, nude—or whatever hue inspires you. It’s all at your fingertips. So make it your own—and let Lip Lab’s Color Experts guide the way. We’re confident that you’ll make a lipstick you love and love every second spent making it.

How it works (1 Custom Lipstick, $60 or 2 Custom Lipsticks + Lip Care Kit, $120):

CREATE YOUR SHADE.