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Beauty News: Go ‘Shameless’ with Marc Jacobs Beauty New SPF 25 Foundation

Beauty News: Go ‘Shameless’ with Marc Jacobs Beauty New SPF 25 Foundation

Show off your skin shamelessly.

Have it all with shameless youthful-look 24-h foundation spf 25, a medium buildable foundation with first-ever flashback-free spf and exceptional hydration. Available in 29 shades!

The inspiration

Inspired by Marc’s very own shameless attitude, and his tattoo that serves as a daily reminder to strive for self-acceptance, this foundation brings out the best in your skin.

“The idea of shameless and showing your true colors is being who you are, unapologetic and proud. One of the most important characteristics, in terms of a contemporary, youthful look, is not that heavy sort of makeup, but something that’s fresh and breathes and allows radiance and the texture of the skin to come through.” – Marc Jacobs

Perfectly shameless coverage

Buildable medium coverage blends seamlessly without settling, thanks to its patented infinity milling process. The oil-free, 24-hour long-wear formula is self-setting, which means you get a fresh, natural finish that lasts all day.


Broad spectrum SPF 25

First-to-market, encapsulated spf provides broad spectrum sun protection without changing the texture or appearance of the foundation. The innovation results in weightless-feeling, flashback-free spf that never appears chalky on camera or ashy on any skin tone – from fair to deep.

Skincare benefits

Shameless beautifies from the inside out with exceptional hydration. It contains snow mushroom, nature’s answer to hyaluronic acid, and blue daisy extract to help soothe the effects of environmental stressors. Together, they help give skin a hydrated, plumped and more (you)thful look. Let your best self show – all day long.

For best results, apply with the new seamless liquid foundation brush.



marc jacobs beauty shameless youthful-look 24-h foundation spf 25 ($46) is available online beginning today, Friday, February 9th, on, and, and will be available February 23rd in Sephora stores, select marc jacobs stores, Bergdorf Goodman, and Neiman Marcus.

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