BCA Month 2020: GHD Supports Breast Cancer Awareness with Launch of New Collection

This marks GHD’s 16th year dedicated to Breast Cancer Awareness and the launch of the new Take Control Now collection, encouraging women to take control of their health by incorporating a regular self-check into our self-care routines.

Early detection is so important, but how many of us perform this simple practice at home? We spend plenty of time doing our hair, our nails, our skincare—there’s no reason not to perform a self-check at least once a month.

In a recent survey, GHD found that the average woman uses a hot tool at least once a month. This collection is a reminder for every time you use a GHD tool, donate a few minutes to self-check at home.

The collection feature’s GHD’s award-winning, platinum+ styler ($259), gold styler ($209) and helios professional hair dryer ($259) dressed in a powder pink hue, and GHD has also partnered with Keep A Breast to donate $10 of every purchase to the foundation.

ghd helios™ hair dryer in powder pink

REMINDER: SELF-CHECK EVERY SINGLE MONTH

To mark the 16th year of support for breast cancer charities, ghd is encouraging women everywhere to take control and self-check their breasts every month with a new limited edition collection. Discover the ghd helios™ hair dryer in a powder pink hue with soft silver accents.

For a salon-smooth blow dry with 30% more shine*, the ghd helios™ is a game-changer in power and control. Fitted with unique Aeroprecis™ technology to channel a powerful, focused airflow traveling at 75mph, the ghd helios™ delivers drastically faster styling, 8/10 agree**. With a bespoke contoured concentrator nozzle for precise styling, you can achieve a professional blow dry style with ease and control. Developed by ghd’s leading physicists, engineers and styling professionals, the ghd helios™ hair dryer delivers smoother results*, 9/10 agree, and 2x more hair alignment*.

Ergonomically balanced and lightweight for comfortable styling, and with an advanced acoustic system for low sound levels during use, the ghd helios™ hairdryer is designed for total ease of use.

Remember to donate some mirror time to your boobs. Take control with the ghd helios™ hairdryer in powder pink.

ghd platinum+ hair styler in powder pink

Encouraging women to self-check their breasts, discover the limited edition ghd platinum+ hair straightener in powder pink and take control now.

Our most advanced hair straightener, now dusted in a matte coat of powder pink, features breakthrough predictive technology to anticipate the needs of your hair for flawless results, personalized to you. Fitted with infinity sensors across each styling plate, the ghd platinum+ monitors heat 250 times a second to ensure the optimum styling temperature of 365 degrees is maintained throughout styling for consistent, beautiful results. Responding to your styling speed and hair thickness as you style, the ghd platinum+ hair straightener ensures a salon-smooth finish from root to tip, no matter your hair type.

The precision-milled floating plates are designed to allow hair to glide effortlessly through them for super smooth styling, while the wishbone hinge holds them in perfect alignment for total control. With a rounded body for versatile styling, the platinum+ is perfect for creating a myriad of on trend-looks from S-waves to big bouncy curls. Equipped with an automatic sleep mode that shuts down after thirty minutes of non-use and universal voltage, you can take your style anywhere in the world, care-free.

ghd gold® hair styler in powder pink

TAKE CONTROL NOW – SELF CHECK EVERY MONTH

GHD has also partnered with 11 incredible women/muses across the globe who have been diagnosed with breast cancer before the age of 35 to help them raise awareness this year. US Muse Charlotte Martin was diagnosed with HER 2 breast cancer at just 31 years old, which is extremely rare at her age. Luckily, Charlotte is on the other side of this process, currently cancer-free, and has changed her life to devote herself to helping other women fighting breast cancer. Since early detection saved her life, Charlotte has become a huge self-check advocate so her involvement in GHD’s campaign was a perfect match.