Nyx Professional Makeup X Juju Watkins ‘Make Them Look’ Campaign

University of Southern California women’s basketball phenom JuJu Watkins is the face of NYX Professional Makeup’s Make Them Look Campaign, now featured at top US retailers. Just in time for March Madness, the campaign celebrates self-expression and individuality. Additionally, the Make Them Look campaign highlights the intersection of beauty and sports. More importantly, it shows that athletes, just like everyone else, deserve to express themselves however they choose!

JuJu’s routine for success can be summed up as: look good, feel good, and play better! Through her partnership with NYX Professional Makeup, JuJu hopes to inspire others to embrace their personal style and confidence, regardless of the standards set by society. JuJu started working with NYX Professional Makeup at the end of 2024, making the brand the first to feature a female college athlete in a nationwide campaign.

“I think that looking good on the court is underrated,” says JuJu in the digital project (video), which debuted this week. “Your self-confidence in how you look translates to performance.”

Make Them Look prominently features four of JuJu’s favorite NYX Professional Makeup products:

Butter Gloss in Praline

Epic Ink Waterproof Nudes Liquid Eyeliner

+ Epic Wear Waterproof Eyeliner Stick,

The Brow Glue

All products are $10 & under, showcasing how you don’t need to break the bank for high-performance makeup.

SHOP HERE:

NYX x Juju Watkins Collaboration Brow Glue Make Them Look Campaign

Juju Watkins X NYX Buttergloss in Praline

Juju Watkins NYX Epic Ink Waterproof Liquid Eyeliner in Black