Jouer

Jouer is French beauty, the LA way. We create makeup and skincare for those with joie de vivre, inspired by the vibrant cities of Los Angeles and Paris.

Welcome to Jouer, where you can feel free to enjoy your beauty. We channel the relaxed Los Angeles lifestyle and undone Parisian cool into products that are easy to use and look amazing on, day or night. They’re all made with the highest-quality clean ingredients that nurture your skin and give you that je ne sais quoi the whole time you’re wearing them. We consistently create the most high-performing products imaginable so you can forget all of your beauty worries and just shine. All the time. As much as you want. Taking cues from the effortlessly stylish inhabitants of LA and Paris, we offer chic, easy-to-use sticks, tubes and compacts you can toss in your bag and head to the café, the beach or wherever your day takes you. This way, you can easily achieve a complexion that radiates confidence, cheeks flushed with secret adventures, or lips that look great while sharing your strongest opinions over croissants and café au lait. ouer products are formulated with non-toxic ingredients and never tested on animals—without compromising on performance. Excellence is everything to us. That’s why we formulate from the highest quality, clean ingredients. Everything we make, from skincare holy grails to luxury color cosmetics, is loaded with things that are wonderful for your skin. It’s important to us that every time you use Jouer, you’re going to look and feel better, because we’ve made it a priority to think about the health of your skin. Our commitment: 100% vegan by 2025. Every year, we raise our clean standards and update our ingredient lists to bring you products that deliver on pigment and performance—sans toxins. We refuse to compromise on that. We are clean, cruelty-free, and, by 2025, we’ll be 100% vegan.