e.l.f. cosmetics

Beauty News: Sephora Launches Madam C.J. Walker Beauty Culture Curl Defining Butter Creme

Beauty News: Sephora Launches Madam C.J. Walker Beauty Culture Curl Defining Butter Creme

Madam C.J. Walker Beauty Culture is adding to its impressive line up of hair care products at Sephora with the introduction of Jamaican Black Castor & Murumuru Oils Defining Butter Crème.

Featuring a captivating scent of amber and warm glimmers of musk, Madam C.J. Walker Beauty Culture’s Jamaican Black Castor & Murumuru Oils Defining Butter Crème is a rich, velvety formula for bouncy, butter soft spirals with frizz free definition and shine.

This quick-absorbing, deeply moisturizing formula revives dry, tight coils and restores body to flat styles, creating soft, wash-and-go curls for styling ease. The Defining Butter Crème’s Jamaican black castor oil acts as a highly potent restorative oil ideal for both hair and scalp health. Vitamin-rich murumuru oil leaves a conditioning coating on strands that seals in moisture, extending definition, separation and sheen.

Dual Encapsulation Technology ensures this healthy-looking, hydrated finish, as tiny microspheres deliver nourishing Jamaican black castor and moisture-sealing murumuru oils right where hair needs it most. Time-release actives help maintain moisture and extend the life of the desired curly or coily style until your next shampoo. Paraben, Sulfate, and Phthalate Free.

Madam CJ Walker Beauty Culture Defining Butter Creme

Price: $26.00 exclusively at Sephora and Sephora.com



Ingredient Highlights:

  • Jamaican Black Castor Oil: Contains a unique composition of ultra-moisturizing, restorative omega 9s.
  • Murumuru Oil: A super emollient that coats and seals in moisture while restoring sheen.
  • Jojoba: Clings to hair, fighting frizz and providing easy combing.
  • Shea Oil: A natural deep conditioner for hair.

Suggested Usage:

  • After conditioning or co-washing, section wet or damp hair and apply generously.
  • Use fingers or a wide-tooth comb to distribute evenly and smooth curls.
  • For wash-and-go styles, gently blot with a micro-fiber towel or t-shirt and scrunch ends. Let hair air dry or use a diffuser.
  • Boost volume by massaging hair at the roots.
  • For extra hydration, layer with Jamaican Black Castor Oil.
  • To revive flat curls, smooth a small amount of product onto dry curls and reshape around fingers.
  • Also, great as an extra-moisturizing foundation for twist out and braided styles.
  • Also, great to apply a small amount to each section and layer on the Twist, Lock & Seal Lotion for maximum moisture, hold, and shine. Also, great to twist or braid into desired style.

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