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Beauty News: Lancôme Launches New Idôle l’Intense Eau de Parfum

In 2019 Lancôme created Idôle, a best-selling fragrance, inspired by today’s generation of women who are challenging societal norms and rewriting their own rulebook on success. From its fresh clean trail, to its iconic bottle, Idôle sets a new paradigm in the world of fragrances.

One year later, the captivating essence of Idôle returns – this time, bolder, braver and with a powerful mission behind it. Capturing the unstoppable momentum of today’s female trailblazers, Idôle l’Intense fuses its predecessor’s “Clean and Glow” accord with a more sensual, more flamboyant Chypre floral scent.

Idôle l’Intense is a symbol – like a torch passed from one woman to another – that fuels dreams of success on her own terms. Idôle l’Intense stands for one simple message: Together we can, together we will: I can, we will.

IDÔLE L’INTENSE: MORE POWERFUL, MORE SOPHISTICATED

More powerful, Idôle l’Intense has been created to leave a unique trail that is layered with captivating textures.

Based on three pillars, Idôle l’Intense amplifies the natural beauty of flowers. The rose – an iconic symbol for Lancôme – plays out through the deliciously honeyed Grasse rose absolute and fresh green scent of Isparta rose petal essence.

A jasmine trio adds a velvety texture and light fruit accents. The musky “Clean and Glow” accord surrounds the fragrance’s generous floral heart with an intense yet pure radiance.

Finally, the white chypre base enhances the sophisticated woody notes. Two exceptional patchouli scents are paired with lively inflections of cedar and the creamy richness of a sandalwood accord, to create a modern and vibrant trail, rounded out by the amber touch of a Madagascar Bourbon vanilla infusion.

Simultaneously clean, sensual, powerful, and comforting, Idôle l’Intense sends a message to women everywhere: together we can conquer the world.

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