Beauty News: Lancôme Launches Le 8 Hypnôse Mascara

Lash science pioneer since 1967, Lancôme merges its skin and lash care expertise to break new ground: a formula re-engineered to the core of mascara. Through its breakthrough mascara formula, Le 8 Hypnôse is designed to answer each of women’s most common mascara concerns, from struggles to apply to hardened lashes or lash loss at removal.

Now, all the height of sculptural lash volume is delivered with a new level of sensoriality at application for ever soft lashes and reduced lash loss. Built on an in-depth understanding of how women use mascara and the reasons why some don’t, Lancôme designs a mascara to appeal even to women who abandoned this makeup step.

The lash-revitalizing force of 8 Amino Acids concentrated inside 91% caring black balm, and 0% wax, create a serum-infused volumizing mascara from Lancôme. By replacing wax and infusing the formula with caring ingredients, Le 8 Hypnôse provides a new mascara experience.

An instant volumizing effect together with lashes that feel revitalized over time1: a new care era for mascara, easily removed from every lash challenge of the past.

Discover how beautifully soft full-bodied lashes can feel.

The look of instant sculptural volume for lashes – ultra-sleek, ever plush, and infinite length now feel sublime thanks to a re-engineered formula that puts care into mascara.

THE TECHNOLOGY

The science behind Le 8 Hypnôse instant sculptural volume that feels as beautiful as it looks: Full-bodied lashes can also feel soft, thanks to its 91% caring black balm composition, infused with Amino Acids and shea butter, Le 8 Hypnôse’s ultra-sleek formula dances onto lashes with no heavy feel. The resulting look is instant full-bodied volume, with none of the weight. In our consumer testing, 8 out of 10 women experienced stronger, and healthier looking lashes in just 4 weeks1.

With the elimination of wax, the reengineered mascara formula can be easily taken off, with no deposit under the eyes after removal. By virtue of its easy removal, with just warm water and a single cotton pad, Lancôme takes steps to address a significant environmental impact phase of mascara usage.

THE INGREDIENTS

8 Amino Acids: Le 8 Hypnôse is powered by a concentrate of 8 Amino Acids, the molecules most represented in lash keratin, which our hair is made of, to enrich lashes.

91% Ultra caring black balm: an intense black formula for volume and conditioning with 0% wax inside, allowing for an ultra-gentle and easy removal.

Shea butter: solidarity-sourced for soft lashes.

THE PACKAGING

Marking a design first, both the pure glass bottle and matching ergonomic brush are carved in a figure of 8, which also references the virtuous circularity of its part-recycled glass.

By replacing plastic with glass, Le 8 Hypnôse shifts the design posts for luxury mascara, while simultaneously advancing the product’s environmental performance. In the image of the infinite circularity of the number 8 itself, this glass is made from 15% recycled glass.

Ergonomic, vegetable-origin fiber brush: composed of ultra-soft vegetal-origin fibers, Le 8 Hypnôse provides the very light strokes with an ultra-soft brush. Its 8-shaped design is aligned with the cap for streamlined ergonomics.

SEE THE SPECTACULAR