e.l.f. cosmetics

Beauty News: FORMULA X Launches #ColorCurators: Ashley Graham Edition

Beauty News: FORMULA X Launches #ColorCurators: Ashley Graham Edition

FORMULA X announces the fifth iteration of its limited edition nail color series: #ColorCurators Ashley Graham Edition, launching May 2016. In addition to her work as a model and designer, Ashley Graham is a powerful role model for millions of women struggling with their own body confidence. Her #BeautyBeyondSize community on social media was created to encourage women to own their beauty, launching her into the spotlight as a body activist. For Ashley, sexy is a state of mind.

#ColorCurators Ashley Graham Edition was inspired by the confident and empowering women that surround her, with shade names that reflect her own body-positive attitude: Sexy As Hell, the perfect vibrant pinkish red; 36DDD, a chic peachy-coral; and #BeautyBeyondSize a bold, spirited magenta.

Each #ColorCurators collection is a one-month xclusive featuring FORMULA X’s No Compromise formula that imparts intense color saturation, brilliant shine, and a high-endurance finish in a 3-free formulation. For more #ColorCurators news, follow @TheAshleyGraham and @FORMULAXNail, and stay tuned for a new #ColorCurators reveal each month with all new shades from a diverse array of powerhouses.

FORMULA X #ColorCurators Ashley Graham Edition ($12.50 per bottle) is available for May 2016 at Sephora and Sephora.com.


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