The Optimum Amla Legend Style Society introduced four new products to Optimum Amla Legend line at the Electric Room in the Dream Downtown on February 4, 2014. The event was hosted by celebrity hair stylist and Soft Sheen Carson Artistic Director Johnny Wright and celebrity spokesperson Tracee Ellis Ross.
The new product line features Amla Oil, an oil extracted from Indian gooseberry.Amla Oil was once the best kept beauty secret for beautiful, thick, full hair. Derived from the legendary Amla Superfruit from India, Amla Oil is a powerful anti-oxidant, rich in vitamins and minerals, and renowned for its naturally rejuvenating properties.
Here’s a look at the Amla Legend’s newest additions:
Optimum Amla Legend Enchanted Finish Hold + Polishing Spray – Optimum’s first waterless hold + polish spray moisturizes and sets styles while providing timeless hold and lustrous shine. (SRP $6.99)
o Optimum Amla Legend Treasured Temple Edge Tamer – Smoothes frizz and flyaways, provides all day humidity and resistance and frizz control. (SRP $6.99)
o Optimum Amla Legend Lustrous Body Blow Dry Mousse – Oil-infused conditioning for flexible hold with silky texture. (SRP $6.99)
Amla Legend Miraculous Black Oil Dull Defying Haircolor (SRP $8.99) is comprised of a 3-‐ shade palette, including: Jet Black, Natural Black and Natural Dark Brown. Color can be used every 6-8 weeks.
Wright and Ross carried on an animated conversation for about 40 minutes about Amla Legend product line. Tracee shared her favorite styling tips and talked about her personal hair routine as well as her own hair struggles. (Celebrities wake up with bad hair days too!) As a woman who doesn’t use alot of heat on hair and loves the “voluminous” look, Tracee recommended making sure to keep our hair moisturized as well as really “keep an eye” on hair ends. When asked which of the Amla products she’d take with her to the beach, she responded that the Edge Tamer was a great styling complement for her go-to bun!
Later, Johnny, with the assistance of lovely Optimum hair models, showcased the new products’ styling capabilities.
The conversation then turned to the audience. All the attendees in the room (including hair/fashion bloggers, magazine editors, and NYC tastemakers) were able to ask each other and the hosts questions about haircare and all things beauty. After the event was over, we all got to take pictures with Tracee and Johnny.
Overall, the event was a great lunch time soiree. It was nice to mingle with fellow hair enthusiasts as well as get the opportunity to get professional advice from the many Optimum stylists in the room. One hair stylist, Derrick Monroe, even gave me some tips on how I could revitalize my month-old wig. (Yes, honey!)
P.S Aren’t Tracee’s Louboutin pumps fab?!?! Somebody buy these for me, please?
Check out the rest of the event photos here:
If you’re interested in seeing more recap from the event search on Instagram or Twitter using the hashtag #legendarystyle.