The NYX Cosmetics FACE Awards is a multi-national competition to find The Beauty Vlogger of the Year on YouTube, giving contestants a chance to win $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics and the promise of a budding professional career in makeup artistry.
Inspired by the ever-growing and enthusiastic community of beauty vloggers on YouTube™ and across the web, NYX Cosmetics launched the FACE Awards to support and give recognition to this group of rising beauty stars, rewarding them for their passion and creativity.
“The FACE Awards allows us to shine a spotlight on the up-and-coming beauty vloggers, and unite the community behind a single annual event,” says Toni K., NYX Founder and Chairwoman. “We’re here to support those pursuing a YouTube™ vlogging career, open doorways to a career in artistry, as well as offer a surefire way to boost audiences and get recognized by peers.” Joining NYX in their recognition of this talented group are like-minded partners including Sexy Hair, proactive®, ULTA Beauty, BluePrint Cleanse, Lulus.com, Sole Society, ACTIVATE, popchips, Nu.Me, Otto Models, and Seagram Escapes.
Earlier this spring, roughly 1,000 beauty vloggers registered for the FACE Awards. A panel of judges narrowed down the selection to 30 contestants. The contestants created their first challenge videos based on the theme “Vintage Beauty” which went live on YouTube™ for public viewing on May 31. NYX officially launched the public voting period at GenBeauty, hosted by top beauty vlogger Michelle Phan’s ipsy Network in Los Angeles. Beauty lovers, brands and beauty industry pros visited the FACE Awards voting station inside the NYX lounge to vote live on their favorite contestants’ videos. Forty thousand votes were submitted over the weekend and the vote count continues to grow exponentially.
On June 7 a tally of public votes will decide the 20 contestants who will move on to the second challenge. After the second challenge, 12 contestants perform their third challenge and the 6 receiving the highest amount of votes will advance to the final event. The top six finalists will be flown to Los Angeles to compete in a live show in front of fans, peers, beauty influencers and celebrity judges in August. Contestants will be judged on their creativity, educational content, artistry and personality.
NYX has a special connection to beauty vloggers, inspiring creativity and personal growth within this fast-growing community. The 2012 NYX Face Awards received over 240,000 votes and a total of 27 million impressions. This year the number of votes and total video views are trending to exceed more than three times the amount of last year’s impressions.
Beauty enthusiasts, fans, friends and family everywhere can log online to www.nyxfaceawards.com to vote for their favorite videos.