On Saturday August 24, 2013 at Siren Studios in Hollywood, California, NYX Cosmetics hosted the Second Annual FACE Awards, a multi-national competition to find the rising beauty star of YouTube™. At the live makeup challenge event, Lynn’s talent in makeup artistry rose above the rest, earning her the title of Beauty Vlogger of The Year, as well as the prize of $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics and the promise of a budding professional career in makeup artistry.
“I’m so happy, motivated and overwhelmed. This moment is so surreal for me,” said Missy Lynn, after the live event. “I know winning this competition will take me to places I never even thought I could go — working with brands, being the face of brands, and going to red carpet events. It was all a dream and now it has the chance to be my reality.”
Inspired by the ever-growing and enthusiastic community of beauty vloggers on YouTube™ and across the web, NYX Cosmetics first launched the FACE Awards project in 2012 to support and give recognition to this group of rising beauty stars, rewarding them for their passion and creativity.
“The FACE Awards has allowed us to shine a spotlight on the up-and-coming beauty vloggers, and unite the community behind a single annual event,” says Toni K., NYX Founder and Chairwoman. “We’re here to support those pursuing a YouTube™ vlogging career, open doorways to a career in artistry, as well as offer a surefire way to boost audiences and get recognized by peers.” Joining NYX in their recognition of this talented group were like-minded partners including Sexy Hair, proactiv®, ULTA Beauty, BluePrint Cleanse, Lulus.com, Sole Society, ACTIVATE, popchips, NuMe, Urban Outfitters and Seagram Escapes.