MAKE UP FOR EVER, the French professional makeup brand, announces the launch of its new website, www.makeupforever.com. This new website brings MAKE UP FOR EVER’s extensive make up training expertise to life – an essential cornerstone of the brand.
The goal of the site is to strengthen the brand’s interaction with the makeup fanatics across the globe. With its intuitive and easy-to-use design, the site was developed to communicate the brand’s creative and educational culture in a modern, innovative manner. The new platform aims to engage visitors with its rich content and new, embellished channels that take them deep into the artistic universe of MAKE UP FOR EVER.
The site’s new features highlight the brand’s extensive educational savoir-faire:
– Learn: a wealth of makeup advice is offered through tutorial videos, photos and tips from the Pros
– Magazine: a new format that takes visitors backstage and delivers international beauty news
– Academy: get news from the MAKE UP FOR EVER Academies around the world, find the perfect makeup program to improve one’s techniques and listen to testimonials from professors and students
The site also offers a new Product section, detailing the brand’s extensive assortment of more than 1,600 products, a Video Gallery
featuring multiple short films and exclusive interviews and, a Brand section illustrating the history of MAKE UP FOR EVER from it’s beginnings to the present day. A Pro Only portal has also been created specifically for makeup artists along with others who use makeup in a professional capacity.
Makeup addicts, whether beginners or more experienced, will discover the many tools available to help them perfect their techniques. Create a smoky eye, find the right shade of foundation, or recreate a full face vintage look to help users unleash their creativity. Much more than a simple makeover, the entire navigational philosophy of the site has been overhauled. The new version of the site is now accessible to digital tablet and smartphone users thanks to the easy-to-use design developed by Responsive Design. The site also includes share buttons for Facebook, Pinterest and Google+.
“Digital is strategic for a professional makeup brand like ours. As a reflection of the company’s positioning, our corporate site needed to be completely updated with key content; but also needed to be more consumer-focused, useful & service-oriented. With tools like registration, reviews, wish lists, and pro advice, we constantly strive to better serve our fans & clients.” Nicolas Cordier – CEO
Fluid New York, a U.S. agency specializing in e-commerce and web design mixing products and content, was entrusted with the design of the site. Currently available in English, the French, Chinese and Korean versions are expected to launch in 2014.