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Trending-World AIDS Day: Fresh Partners with (RED)

Trending-World AIDS Day: Fresh Partners with (RED)


Fresh is thrilled to announce an exciting partnership with (RED), the organization founded by Bono and Bobby Shriver to raise money and awareness to fight AIDS in Africa. The launch of SUGA(RED) Lip Treatment Sunscreen SPF 15 is a first-of-its-kind collaboration for two reasons: it is (RED)’s first-ever partnership with a beauty brand, and it is Fresh’s first product that gives back.

fresh-sugar-redThis collaboration comes at a pivotal time in Fresh’s history, as the brand is about to turn 25. With this important milestone, Fresh is celebrating the past and taking an important step forward. “We loved the concept of empowering Fresh consumers to raise money and awareness to help save lives. It’s an honor to be the first beauty brand to partner with (RED),” says Jean-Marc Plisson, CEO of Fresh.

The limited-edition SUGA(RED) Lip Treatment Sunscreen SPF 15 is Fresh’s beloved colorless lip treatment wrapped in red to support the fight against AIDS. “We chose Sugar Lip Treatment because it’s our most iconic product,” says Lucy Perdomo-Ruehlemann, CMO of Fresh. “We call it our brand ambassador because it’s universally appealing and a best-seller around the globe.”

SUGA(RED) moisturizes, protects, and smoothes the lips with an exclusive blend of moisture-preserving sugar, antioxidant-rich oils, vitamins C and E, and essential SPF protection. But the most beautiful benefit is that for every purchase of SUGA(RED), 25% of the retail price will go to the US Fund for the Global Fund, which can provide more than 2 weeks of life-saving HIV/AIDS medication in sub-Saharan Africa. “As (RED)’s first beauty partner, it’s wonderful for Fresh fans to know they can now kiss and contribute to helping deliver an AIDS-free generation,” says Deborah Dugan, CEO of (RED).


(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Alessi, Fatboy USA, Fresh, FreshDirect, Girl Skateboards, Gretsch, HEAD, Jonathan Adler, Moleskine, Mophie and Square. To date, (RED) has generated more than $315 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of The ONE Campaign. Learn more at



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