Lancôme Announces the Write Her Future Scholarship Fund at NAACP

On International Women’s Day, Lancôme is proud to announce the Write Her Future Scholarship Fund at NAACP in partnership with ACT-SO is officially open to accept student applications, which will  result in 40 grants of $10,000 each for young women of color entering college in the 2022/23 academic year.

Lancôme  announced the NAACP partnership in September 2021, to help bring equity to education and encourage career  development in the United States. The Write Her Future Scholarship Fund at NAACP in partnership with ACT-SO builds on the brand’s global commitment to empower women through literacy and education, as well as mentoring and  entrepreneurship opportunities. 

Students can apply directly through the NAACP scholarship portal through May 20, 2022 at Scholarships | NAACP. The  applicant must be a graduating high school senior enrolling in a 4-year tax-exempt academic institution. Additionally,  applicants must be a member of the NAACP and be a registered participant of the ACT-SO program. If awarded the  scholarship, students must be available to travel between July 14-17, 2022, for the National Award Ceremony.  

“Lancôme launched Write Her Future with a mission to empower women through education, mentorship and  employment to reach self-fulfillment and happiness,” says Lancôme USA General Manager Giovanni Valentini. “In the  US, we are determined to further this mission by providing equitable educational opportunities for young women of color  to ensure that all voices are heard at the table.”  

NAACP ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) is a yearlong achievement program  that reaches over 10,000 college-bound students to provide a forum for young students to excel in business, STEM, and  writing among the array of programs offered. The Write Her Future Scholarship Fund at NAACP in partnership with ACT SO will consist of both in-person and online programs at local levels (over 200 across the US). Lancôme will also provide  mentoring and internship opportunities to the award recipients and continue to foster female growth post-college to  ensure success.  

On International Women’s Day 2022, Lancôme has activated a multi-platform campaign targeting potential student  applicants, as well as those interested in supporting the brand’s efforts with the NAACP. Lancôme will launch a social  media campaign featuring Brand Ambassadress Zendaya speaking candidly on female empowerment as well as several  ACT-SO students also sharing their thoughts on the same topics.  

At specific moments during the year, such as International Literacy Day and Giving Tuesday and the upcoming  International Women’s Day, Lancôme will donate all the profits from online sales from www.Lancome-usa.com.