Trending-National Don’t Shower Day: The Beauty Products You Need to Keep it Fresh
Every day, the average American family uses about 40 gallons of water in the shower – adding up to 1.2 trillion gallons of water every year for showers alone. But if you can make the sacrifice for the planet to go…
Trending—Summer Beauty: 5 Products to Spare Your Hair
The elements of a fun-filled summer can certainly take their toll our hair—heat, sun, humidity, ocean salt water—not to mention the damage from daily upkeep via heated appliances. Whether you rock short and sassy locks Halle locks or go bold…
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Event Recap: Nordstrom San Francisco Centre Fall 2013 Beauty Trend Show
Backstage access to upcoming beauty trends at Fashion Week is one of the biggest adrenaline rushes I get every year–twice a year. Unless you are among the beauty-obsessed, it’s difficult to explain the excitement of seeing the current year’s fall…
2012 Golden Globes: Get the Look—Jessica Biel’s Boho Beach Waves
Celebrity stylist Davy Newkirk used Alterna Professional Haircare to create Jessica Biel's red carpet hairstyle for the 2012 Golden Globe awards. Her lux boho waves were a beautiful compliment to her stunning Elie Saab gown. Overall Inspiration: “We wanted Jessica’s…
Buy Pink: Day 28—Alterna Caviar Overnight Hair Rescue for National Breast Cancer Foundation
In support of Breast Cancer Awareness Month, Alterna is launching a special-edition Caviar Overnight Hair Rescue in a 1oz. travel size and donating 5% of net proceeds from every bottle sold to the National Breast Cancer Foundation. Ideal for those…
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Simply Sexy Saturday: Boho Chic Halle Berry plus Head-to-Toe SPF Protection
Halle Berry was spotted out and about with daughter Nahla this week looking cool and casual—the epitome of Simply Sexy Saturday! Even dressed down on a shopping excursion in Century City, Halle does not sacrifice comfort for chic. This is…
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