e.l.f. cosmetics

Beauty News: New DOOBOP Exclusives—IN’OYA & ncLA for DooBop Designer Nail Wraps

Beauty News: New DOOBOP Exclusives—IN’OYA & ncLA for DooBop Designer Nail Wraps

DOOBOP.COM lauched  two new exclusive products on Monday, April 7, 2014—IN’OYA and ncLA for DooBop Designer Nail Wraps.

IN’OYA My Correcting SerumIN’OYA My Correcting Serum ($67.50).

IN” for Innovation & “OYA” in reference to the African goddess of fertility and femininity:DooBop is proud to be the first beauty retail destination to exclusively bring the French product IN’OYA My Correcting Serum to the United States. Up until now, IN’OYA was only available in French pharmacies. Exclusively sold on DooBop in the US, IN’OYA is a leader in the study of biology on dark and brown skin. In collaboration with leading French research laboratories, IN’OYA Laboratoire has developed the first dark spot correcting technology in the world, dedicated specifically to brown and dark skins.

Now on DooBop, the IN’OYA My Correcting Serum dramatically eliminates and corrects the source of pigmentation spots, not just at the surface. It is the first technological innovation patented to fight dark spots on brown skin, with visible results in 28 days. The complete treatment results in blemish-free skin that is radiant and has a smooth complexion. DooBop interviewed IN’OYA founder Abd Haq Bengeloune, who explains the scientific discovery behind the first dark spot corrector designed for brown skin tones:http://loudmouth.doobop.com/interview-laboratoire-inoyas-ceo-abd-haq-bengeloune/.

ncLA for DooBop Designer Nail Wraps ($16.00/set): 

Just in time for Spring, DOOBOP and nail fashion experts ncLA teamed up to design a line of three exclusive designer nail wraps (images below),only available on doobop.com. The collection, featuring the fun & colorful designs AFROPOLITAN, PATINA, and SPOT ON!, marks the first creative partnership between DooBop and ncLA. ncLA’s high-end nail fashion products are inspired by sunny southern California and adored by celebrities like Katy PerryKylie and Kendall Jenner,Miley CyrusVanessa Hudgens and Zoë Saldana.

Please see design descriptions and images below:

·        AFROPOLITAN: A modern take on traditional African prints, these wraps are colorful, geometric, contemporary and ethnic.

ncLA Nail Wraps for DOOBOP.COM Afropolitan

·        PATINA: A beautiful, Bohemian take on the passing of time over a wooden surface – a unique combination gold freckles, old paint, turquoise color.

ncLA Nail Wraps for DOOBOP.COM  Patina

·        SPOT ON!: A fun celebration of the DooBop brand identity that embodies the feel of the site and the DooBop experience. Polka dots rule!

ncLA Nail Wraps for DOOBOP.COM  Spot On!


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