Beauty News: Lancôme Releases Limited Edition Oui, La Vie est Belle Eau de Parfum

Three tiny letters: Yes. Life is Beautiful.

In the ten years since first proclaiming La Vie est Belle, Lancôme renews this timeless manifesto to happiness with Oui, La Vie est Belle. Bringing together the perfumery’s most evocative flowers, the house celebrates a new decade of its iconic fragrance with a new limited-release Eau de Parfum.

Created to emphasize its message of optimism with an emphatic “Yes” from the heart for this milestone edition. Oui, La Vie est Belle celebrates with fireworks of gold engraved into the original iconic glass bottle. The bottle which resembles a smile, “le sourire de crystal,” is lit up by this exlosive motif as a cultural symbol of the moment the sky comes alive. A visual celebration of a fragrance born to elevate the everyday into the extraordinary.

Happiness made irresistible

Like the reaffirming “Yes” of its message, the new Eau de Parfum has been composed to amplify the original’s irresistibility, while staying true to the fragrance identity that made La Vie est Belle iconic. In the same way as renewing an original vow, a recommitment to joie de vivre, to believing in happiness fully, and in each moment, because Oui, La Vie est Belle!

$102 – 50ml $135 – 100ml

Reinterpreting this new scent for Lancôme are the original master perfumers Anne Flipo and Dominique Ropion (IFF), who created La Vie est Belle in 2012. Together, they reunite to write a celebratory new edition enhancing the ingredients of their original composition.

Powerful optimism in “Yes.”

Life bursts with a “Yes” to freshness, with the juicy flesh of Raspberry Accord. Then a giant bouquet overflowing with flowers, where Iris Pallida, whose gourmand reinvention formed the identity of the original, is generously gifted with three of perfumery’s most evocative flowers. Symbolic of love, Jasmin Sambac infuses subtly magnetic seduction; Ylang-ylang brings its simultaneously sensual and slightly spicy solar energy to radiate warm and intense light. Damascene Rose Essence, shaped for Lancôme from handpicked roses in Turkey, offers absolute richness, like a rose quintessence.

Original tantalizing alchemy

After this explosive “Yes” emerges the original alchemy that first tantalized a decade ago: Iris and Patchouli sweetened with a gourmand accord. “These precious elements have always been present in La Vie est Belle,” explain the perfumers Anne Flipo and Dominique Ropion. “In this new variation we have strengthened their presence by adjusting their dosage but also by playing on new properties.” New essences, shaped for Lancôme, enhance the inherent qualities of these raw materials: Patchouli Essence, sourced in Bali, reveals intensely wooded notes while enriched Iris Pallida concrete reveals a powdery elegance. Combined, Oui, La Vie est Belle is simultaneously more sensual, precious and addictive than ever. A renewed declaration of the power of happiness.

La Vie est Belle has enjoyed 10 years of unstoppable success. Testament that when a pioneering olfactory composition speaks to and celebrates women, they embrace it. From its creation in 2012, people the world over recognized La Vie est Belle for what it is: a fragrance to bring happiness into life.

The very distillation of happiness, to lift the wearer into the next decade because life is beautiful. La Vie est Belle, more than a scent, happiness as a declaration.