Beauty News: Fenty Beauty Just Dropped Pro Filt’r Soft Matte Powder Foundation

The award-winning foundation that forever changed the game is now available in a longwear, light-as-air powder formulation that delivers buildable light to full coverage with a non-cakey soft matte finish in 50 shades for all. Rihanna was inspired to create Pro Filt’r Soft Matte Powder Foundation because she loves poreless, blurred-looking skin but could never find the perfect powder foundation to satisfy her needs.

After three years of perfecting this formula, she developed the ultimate powder that still looks like flawless, natural skin and that works on all skin tones. Pro Filt’r Soft Matte Powder Foundation is fast, flexible, flawless, and easy to use. From a no-makeup look to a full beat, this multipurpose powder foundation does it all in just a few quick strokes. And thanks to the chic, portable packaging, it’s the perfect filter for on the go. Rihanna always has this in her purse and applies on top of Pro Filt’r liquid foundation for added coverage.

Pro Filt’r Soft Matte Powder Foundation has a sweat, humidity and crease-resistant formula that easily blends and builds, instantly evening out skin without clogging pores, settling into fine lines, or caking up. The light-as-air texture is undetectable on the skin – so you always look like you. Soft Matte Powder Foundation joins the Pro Filt’r foundation family as Fenty Beauty’s first-ever powder foundation formula to suit every skin tone and formula preference, because everyone deserves to have flawless skin.

Shade Matching: Pro Filt’r Soft Matte Powder Foundation comes in the same 50 shades as the original Pro Filt’r, so if you know your shade, start there and adjust as needed. Don’t know your shade? Identify your shade range (Light, Light Medium, Medium, Medium Deep and Deep), then narrow down your skin’s undertone. For more help, try our Fenty Face Shade Finder.

How To Apply:

• Before applying powder foundation, prep skin by moisturizing with Fenty Skin Hydra Vizor Invisible MoisturizerBroad Spectrum SPF 30 Sunscreen.
• Then, apply your favorite Pro Filt’r primer and let it set for best results.
• Use the included sponge to build powder foundation to your desired coverage for a flawless, blurred finish. We also recommend the Powder Puff Setting Brush 170 for light coverage or the Kabuki Buff Brush 125 for medium to full coverage —the looser the bristles of the brush, the lighter the coverage.