Beauty News: Basma Hameed Creates BASMA The Foundation Stick

Basma Beauty Launch Is A True Revolution In Makeup: Time To Toss Out Every Single Foundation, Now!

2022 “Sephora Accelerate” Winner Basma Hameed Recreates Foundation To Completely Change The Game

Basma Hameed, co-founder of Basma Beauty, and creator of The Foundation Stick has revolutionized the way to look at makeup and what it’s capable of doing. From checking all the beauty must-have benefits to the ability to fix every kind of beauty boo-boo, Hameed’s $40.00 Foundation Stick is already the most buzz-worthy product this year – and she’s a 2022 Sephora Accelerate Founders of Color winner.

From its pop-of-pink packaging to the 40 incredible colors, (four shade ranges and three undertone ranges) Hameed describes it as, “liquid foundation in a stick. By choosing your skin tone and your undertone on our site, you’re able to get the perfect shade. Incredibly breathable and buildable, it goes from sheer to full coverage, this creamy formula will not cake, and simply melts into the skin.”

Hameed, who suffered a severe facial burn when she was very young, spent years searching for makeup solutions that would cover it to boost her confidence. An entrepreneur since the age of 17, after over 100 surgeries she pursued a career as a paramedical scar camouflage artist and developed a technique utilizing pigments that matched skin tones and corrected unsightly skin discoloration and scars.The next step was to create a product that would easily amp up the skin to look flawless for everyone. The Foundation Stick was born after Hameed’s four years of research and development.

The Foundation Stick is complexion perfection:
Designed for ALL skin types and ALL skin tones.
Shade ranges: deep, tan, medium, light. Undertone ranges: cool, neutral, warm. 40 colors available.
Easy-to-apply, the formula nourishes, softens, and is non-greasy.
Ultra-hydrating, it smooths out skin textures, blurs the appearance of blemishes, and provides an all-day glow.
Can also be used to contour and highlight.
Impeccably conceals melasma, sunspots, rosacea, and hyperpigmentation.
Ingredients include antioxidants and moisturizers such as aloe vera, Vitamin E, and apricot butter that enable the stick to glide effortlessly over the skin.
Travel-friendly.

The Foundation Stick is dermatologist-tested, hypoallergic, non-irritant, sulfate-free, fragrance-free, paraben-free, cruelty-free, and vegan.

According to Hameed, “my experience has taught me the importance of being unapologetically true to yourself. And that’s what this brand is all about. It doesn’t matter how much or how little makeup you wear. Beauty on your own terms is what it’s about.”

About Basma Hameed:

Basma Hameed is a 2022 Sephora Accelerate Winner. She was the “2016 Young Entrepreneur of the Year” winning the Air Miles® for Business Small Business Achievement Awards. She is the owner of the Basma Hameed Clinics in Beverly Hills and Toronto, where her team treats Hollywood A-Listers, members of Royal families, and business moguls with various dermal techniques that she’s developed.

Website: www.basmabeauty.com

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