USHER Nabs Ralph Lauren Fragrances NEW Ralph’s Club New York Campaign

Ralph Lauren Fragrances announces global music icon and award-winning artist USHER as the face of the new Ralph’s Club New York Eau de Parfum. Crafted for the true maverick style, the spirit of Ralph’s Club New York captures the timeless glamour of Manhattan’s golden age; celebrating the city’s modern energy, authenticity and enduring excellence.

Three decades into his multifaceted, culture-shifting career of commanding audiences, no other entertainment pioneer exemplifies enduring sophistication, electric aura, and sensual magnetism as powerfully as USHER— making him the perfect embodiment of Ralph’s Club New York.

“I have the greatest respect and admiration for what Mr. Lauren has accomplished and I could not be more happy and proud to join Ralph Lauren Fragrances. This is a brand that represents the best of who I want to be as an entrepreneur, a creator, and a man. I’m inspired and energized—this partnership feels like coming home.” -USHER

THE SCENT

For the first time in a men’s fragrance, this unique creation opens with the burst of juicy blackcurrant, blending into smooth, creamy vanilla and drying down to a warm, addictive sandalwood finish. This ambery-fruity new fragrance was made to draw the spotlight. Ralph’s Club New York is the first fougère ambery within the RLF portfolio.

TOP NOTES: Blackcurrant Accord, Essence of Green Italian Mandarin, Bergamot Calabria Heart

BASE NOTES: Moss Accord, Fir Balsam, Infusion of Premium Bourbon Vanilla Madagascar

MIDDLE NOTES: Lavender, Geranium Bourbon Madagascar Heart, Sandalwood

THE BOTTLE

Ralph’s Club New York is housed in a flacon that merges timeless elegance with a bold, modern spirit – like a piece of fine jewelry. Designed after a polished gentleman’s flask, the chrome bottle is instantly iconic– its weight, sheen, and silhouette evoking a sense of refined power.

The distinctive “R” diamond monogram is framed by architectural lines inspired by New York’s Art Deco landmarks, capturing the city’s golden era of design. With its clean geometry and luxurious materials, the bottle pays homage to classic design codes while standing as a sculptural object of contemporary sophistication. This tension – between heritage and edge, tradition and evolution – is what defines the spirit of Ralph’s Club New York.

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