The Fenty Fam Sale Starts Tomorrow — Here’s What I’d Buy at 30% Off

Fenty Fam, start building your bag. Early access to the Fenty Fam Sale begins August 26 with 30% off, and I’ve already done the hard part: narrowing down what’s worth adding to your cart.

Fenty Beauty sales are dangerous territory for me. Between the complexion products, blush, Gloss Bombs, Fenty Skin and now Fenty Hair, it’s very easy to start clicking and suddenly realize you’ve built a very serious bag.

But 30% off is 30% off.

So rather than sending you loose on the entire Fenty site, I’m approaching this the way I approach any good beauty sale: replenish what you love, buy the expensive staples while they’re discounted, and use the savings to try one or two things you’ve had your eye on.

Fenty is already telling VIP shoppers to build their bags ahead of the sale and lock in complexion shades before early access begins.

COMPLEXION: BUY YOUR BASE FIRST

If you wear Fenty foundation, concealer or skin tint regularly, this is the category I would shop first.

Soft’Lit Naturally Luminous Longwear Foundation

If you prefer skin that looks like skin, Soft’Lit is the Fenty foundation I’d look at first. It gives you coverage without taking away all of the natural dimension and luminosity of your complexion.

Tracey’s Take: Foundation is exactly what I buy during a 30% off sale. Once you know your shade, why pay full price?

Pro Filt’r Fluid Flex Natural Matte Longwear Foundation — Coming Soon

Prefer a more matte finish? Put Fenty’s newer Pro Filt’r formula on your list. This is particularly appealing if you want long wear and shine control without the heavy, flat look we used to associate with matte foundation.

Eaze Drop Blurring Skin Tint

For your easy makeup days, Eaze Drop gives you lighter coverage and a blurred finish without requiring a complete foundation routine.

Eaze Drop Blur + Smooth Tint Stick

Same easy-skin philosophy in a portable stick. Toss it in your makeup bag for quick application and touch-ups.

We’re Even Hydrating Longwear Concealer

A hydrating concealer is always on my radar. Use it under the eyes, around the nose or anywhere you need a little extra coverage.

BB SALE TIP: Fenty specifically recommends figuring out your complexion shades before the sale starts. If you’re changing formulas, don’t assume your shade will automatically be identical across every Fenty complexion product.

BLUSH + BRONZE: THIS COULD GET DANGEROUS

You know I love blush, so there was never any chance I was skipping this category.

Shake ’N Play Buildable Liquid Blush

NEWNESS ALERT. If you’ve been wanting to try Fenty’s newer liquid blush, 30% off gives you a very good excuse.

The buildable format lets you start sheer and add more color—which is exactly how I like to work with highly pigmented blush.

Fenty Cheeks Suede Powder Blush

Team powder isn’t being left out. These come in matte and shimmer finishes, so you can choose between a soft flush and more visible glow.

Cheeks Out Freestyle Cream Blush

Cream blush remains one of the easiest ways to get that fresh, melded-into-the-skin flush.

Sun Stalk’r Soufflé Pressed Mousse Cream Bronzer

Another newer Fenty complexion launch worth investigating. The pressed-mousse texture gives you the ease of a cream with a soft, blurred finish.

Sun Stalk’r Instant Warmth Bronzer

If powder bronzer is more your speed, stick with the classic.

Killawatt Freestyle Highlighter

Remember when Fenty practically had all of us glowing to the heavens? Killawatt remains the choice when subtle isn’t really the assignment.

LIPS: GLOSS BOMB, OBVIOUSLY

A Fenty sale without a Gloss Bomb purchase seems almost disrespectful.

Gloss Bomb Universal Lip Luminizer

The icon.

If your favorite is getting suspiciously close to empty, don’t wait until you’re scraping the sides. This is replenishment time.

Gloss Bomb Stix High-Shine Gloss Stick

For anyone who wants the shine of a gloss with the convenience and color payoff of a stick.

Gloss Bomb Heat

Gloss plus a plumping effect.

Fenty Treatz Hydrating + Strengthening Lip Oil

Because some days you want treatment and shine rather than a full lip look.

Stunna Lip Paint Longwear Fluid Lip Color — Uncensored

When gloss isn’t enough, go Stunna. Uncensored is Fenty’s head-turning red—the kind of saturated, longwear color that makes the lip the whole look.

Trace’d Out Longwear Waterproof Pencil Lip Liner

Do yourself a favor and get the liner while you’re buying the lip color. You’ll thank yourself later.

Plush Puddin’ Intensive Recovery Lip Mask

And something for your lips when the makeup comes off.

TRACEY’S TAKE: Don’t buy six lip products just because they’re on sale. Okay, I’m mostly saying that to myself. Pick the Gloss Bomb you’ll actually wear, replenish your favorite, and then give yourself permission to try one new shade or formula.

EYES

Fenty has some very good options here for an easy eye.

Hella Thicc Volumizing Mascara

The name tells you what we’re doing: volume.

Fine Linez Lash Line-Enhancing Eyeliner

I especially like that we’re not limited to basic black here. A little colored liner is one of the easiest ways to change your makeup without changing your entire routine.

Shadowstix Longwear Eyeshadow Stick

Swipe, blend, go. Eyeshadow sticks are one of my favorite shortcuts when I want an actual eye look without pulling out brushes and a palette.

FENTY SKIN: BUILD A ROUTINE, NOT A RANDOM CART

Skincare sales are where things can get ridiculous. A discount doesn’t mean you suddenly need seven serums.

Think about what your routine is missing.

Cleanse: Total Cleans’r Remove-It-All Cleanser

Tone + Treat: Fat Water Niacinamide Pore-Refining Toner Serum

Hydrate: Fat Water Hydrating Milky Toner Essence

Serum: Dew N Plump Hydrating Nectar Glow Serum

Night: Instant Reset Brightening Overnight Recovery Gel-Cream

Extra Hydration: Dew N Plump Intense Hydration Slushie Overnight Face Mask

Mist: Dew N Plump Hydrating Nectar Face Mist

Exfoliating Treatment: Cherry Dub BHA Toner

BB SALE TIP: Replenish first. Experiment second. If you’re almost out of something you already use, put that in the bag before buying another shiny new skincare product.

BODY: DO NOT SKIP THIS SECTION

 

Fenty body care is where your practical shopping list can go completely off the rails.

Butta Drop Whipped Oil Body Cream

Rich body moisture plus the whole Fenty sensory experience. If you already have a favorite scent, sale time is stock-up time.

Butta Drop Hydrating Body Milk

If you prefer something lighter than a body butter, go here.

Body Lava Body Luminizer

Because sometimes moisturized isn’t enough. Sometimes we need to glow.

Allover Body Mist

An easy layering step for your body routine.

The Mista Hair + Body Fragrance Mist

Another way to layer scent from hair to body.

FENTY HAIR: YES, IT’S IN MY CART TOO

Don’t get so distracted by the makeup that you forget Rihanna has built out the hair category.

The Rich One Moisture Repair Shampoo + Conditioner

Start with the basics if you’re new to Fenty Hair.

The Comeback Kid Instant Damage Repair Treatment

If your hair needs more than routine conditioning, this is where I’d look next.

The Water Boi Reparative Leave-In Detangling Conditioner Spray

Leave-in and detangling are two words that immediately get my attention.

The Homecurl Curl-Defining Cream

For definition and styling.

The Controlling Type Hair-Thickening Edge Control Gel

For edges that need a little discipline.

The Flashy One 9-in-1 Treatment Oil

NEWNESS ALERT. A multi-tasking treatment oil is exactly the type of product I’d rather experiment with at 30% off than full price.

The Imposter Invisi-Boost Volumizing Dry Shampoo Powder

Another newer launch—and an interesting option if you’re looking for volume and a refresh between wash days.

IF I WERE BUILDING MY FENTY BAG RIGHT NOW…

I wouldn’t try to buy everything.

I’d start with:

One complexion staple — foundation or concealer.

One cheek product — and Shake ’N Play would have my attention.

One Gloss Bomb — because obviously.

One replenishment — something I already know I use.

One treat — the product I’ve wanted but couldn’t quite justify at full price.

That’s how you turn 30% off into actual savings instead of somehow spending $300 because everything was “on sale.”

THE BOTTOM LINE

Fenty Fam Sale early access begins August 26, with VIP shoppers getting 30% off.

Fenty’s advice is smart: build your bag before the sale starts. Particularly if you’re shopping complexion, figure out your shade now so you aren’t trying to make that decision while your favorite products are selling through.

I’ll be shopping the sale too—and updating my picks as I see what’s available.

Where to Buy: Fenty Beauty

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