New Drop From Fenty Beauty: Shake ‘N Play Buildable Liquid Blush

INTRODUCING

FENTY BEAUTY SHAKE ‘N PLAY BUILDABLE LIQUID BLUSH

SHAKE, DOT, + PLAY YOUR WAY TO TRANSFER-PROOF COLOR THAT HYDRATES, BUILDS, BLURS, AND LASTS 12 HOURS

“Life is busy! Sometimes you’ve got five minutes, sometimes you’ve got thirty seconds. I wanted a liquid blush that was actually easy to use – so I made Shake N’ Play. All you have to do is shake, dot, and blend for your best blush that lasts all day long.” – Rihanna

RIHANNA NEW FENTY BEAUTY Shake ’n Play Buildable Liquid Blush

Shake. Dot. Play. Get everything you want out of your liquid blush and more with the launch of Shake ‘N Play Buildable Liquid Blush ($28). True to her philosophy that makeup is there to have fun with, Rihanna and Fenty Beauty are reinventing liquid blush with this playful, high-powered formula designed to make blush easy to use, hydrating and longwearing.

Shake ‘N Play Buildable Liquid Blush allows you to build your look from a natural flush to bold color, without the mess or fade that other liquid blushes tend to impart. Plus, it’s good for your skin with a 12-hour transfer-proof and waterproof formula that’s infused with hydrating cucumber extract that delivers 16-hour hydration and comfortable wear.

NEW FENTY BEAUTY Shake ‘N Play Buildable Liquid Blush ALL SHADES

Shake ‘N Play Buildable Liquid Blush is available in five universally flattering shades: ‘Bow Peep’ – pink, for light to medium tones; ‘Fiya Papaya’ — coral, for light to medium deep tones; ‘Wild’Berry Whip’ (Rihanna’s favorite shade!) — rose mauve, for light to medium-deep tones; ‘Quit Wine’In’ — plum wine, for light-medium to deep tones; ‘Violet Vice$’ – blackberry, for light-medium to deep tones.

FIND YOUR SHAKE ‘N PLAY BUILDABLE LIQUID BLUSH SHADE

FENTY BEAUTY - Shake 'N Play Buildable Liquid Blush in Wild’Berry Whip’ (Rihanna’s favorite shade!) -- rose mauve MODEL — FENTY BEAUTY – Shake ‘N Play Buildable Liquid Blush in Wild’Berry Whip’ (Rihanna’s favorite shade!) — rose mauve

FENTY BEAUTY – Shake ‘N Play Buildable Liquid Blush in Violet Vice$ – blackberry

FENTY BEAUTY - Shake 'N Play Buildable Liquid Blush in Fiya Papaya -- Pink Coral — FENTY BEAUTY – Shake ‘N Play Buildable Liquid Blush in Fiya Papaya — Pink Coral

FENTY BEAUTY - Shake 'N Play Buildable Liquid Blush in Bow Peep -- Pink MODEL — FENTY BEAUTY – Shake ‘N Play Buildable Liquid Blush in Bow Peep — Pink

FENTY BEAUTY - Shake 'N Play Buildable Liquid Blush in Quit Wine’In’ -- plum wine MODEL — FENTY BEAUTY – Shake ‘N Play Buildable Liquid Blush in Quit Wine’In’ — plum wine

Like every Fenty Beauty innovation, Shake ‘N Play is sensorial and thoughtfully designed from top to bottom. The nostalgic, shaker-bead packaging mixes the blush for fresh color every time — reminiscent of your favorite childhood colorful markers. The squish-tip sponge applicator features a built-in wiper that loads the perfect dose onto the tip, delivering controlled application with zero guesswork — no overdoing it, no underdoing it. It’s blush, made foolproof — just shake, dot, and play.

HOW TO USE FENTY BEAUTY SHAKE ‘N PLAY BUILDABLE LIQUID BLUSH SHADE

FENTY BEAUTY Shake ’n Play Buildable Liquid Blush HOW TO — HOW TO USE FENTY BEAUTY Shake ’n Play Buildable Liquid Blush

Explore the shake, dot, and diffuse method: 1 dot for a lil’ pop, 2+ for bold color. Start off and –
SHAKE: Mix and load the sponge with fresh color.
DOT: Dot the product anywhere you want to brighten and add a little color — cheeks, lips, and eyes. Use one dot for a little pop of color and two dots for a bolder color pigment.
DIFFUSE: With a stipple motion, use a brush to blend the product into your skin.

Fenty Beauty Shake ‘N Play Buildable Liquid Blush ($28) will be available to purchase beginning April 3, 2026, at FentyBeauty.com, Ulta and Ulta.com, Sephora and Sephora.com, and Sephora at Kohl’s and Kohls.com.