Fenty Beauty Hosts 12-Hour Shade-Match-a-thon on TikTok Shop Live

FENTY BEAUTY TO HOST 12-HOUR SHADE-MATCH-A-THON ON TIKTOK SHOP LIVE

FIND YOUR PERFECT TINTED SPF SHADE JUST IN TIME FOR SUMMER

As part of the New Arrivals campaign on TikTok Shop, running from June 3rd to June 12th, Fenty Beauty is hosting their first-ever mega TikTok Shop Live event: a 12-houron Tuesday, June 10th, from 10:00 AM to 10:00 PM PST to help everyone find their perfect shade of Fenty Skin’s best-selling tinted SPF moisturizer, Hydra Vizor Huez.

“Fenty Beauty was founded on the belief that everyone deserves to find their perfect shade and it should be made easy. With TikTok Shop Live, we’re bringing a new, interactive way to shade match and making SPF more accessible than ever. It’s all about meeting our community where they are and helping everyone feel seen and find their shade,” says Nanette Wong, VP of Global Brand Marketing.

Streamlining summer beauty is simple with the multitasking Fenty Skin Hydra Vizor Huez Tinted Moisturizer Broad Spectrum Mineral SPF 30 Sunscreen ($43), a 3-in-1 moisturizer, mineral sunscreen + skin tint in 1, quick step. This fragrance-free SPF formula hydrates, improves elasticity, minimizes pores and dark spots, and delivers weightless mineral sun protection – without the white cast! – in 10 flexible shades that work for all skin tones and undertones. It also pairs seamlessly with makeup (no pilling, here!), protecting, nourishing, and evening your complexion whether it’s a “no-makeup makeup” day or full glam.

FENTY BEAUTY Hydra Vizor Huez Tinted Moisturizer Broad Spectrum Mineral SPF 30 Sunscreen TIKTOK match a thon

This upcoming “Shade Match-a-Thon” reinforces Rihanna’s beauty non-negotiable of protecting your skin – no matter your skin tone – daily. More than just a product demo, this brand event is a live celebration of Rihanna’s “Beauty For All” mission, powered by the interactive magic of TikTok Shop Live.

Tune in live via Fenty Beauty’s TikTok Shop Live on Tuesday, June 10th from 10:00 AM to 10:00 PM PST and explore summer beauty must-haves during Fenty Beauty’s New Arrivals Campaign, exclusively on TikTok Shop from June 3rd-June 12th.