Beauty News: fresh adds Petal-Soft Lip Cream to Rose Skincare Collection

You are going to want to pucker up to fresh’s first- ever lip cream! A sheer conditioning balm, the Rose Petal-Soft Lip Cream locks lips in deep hydration to leave them feeling silky, soft, and soothed. Following the success of the iconic Rose Collection, fresh combined deep hydration with nourishing rose flower oil to create their first-ever lip cream for petal- soft lips in an instant. The result? Lips that are instantly soft, soothed, and drenched in deep hydration.

While dreaming up this revolutionary lip cream, fresh co-founder Lev Glazman wanted “people to experience rose everywhere—not just on your skin, but also on your lips. This lip cream is more than a sensorial experience; it locks in deep hydration while nourishing lips with rose flower oil. It leaves lips healthy-looking, beautiful, and instantly petal-soft.”

fresh’s Rose Skincare Collection uses only the purest rose oil sourced from the roses grown in the breathtaking countryside of Isparta, Turkey, where the flowers are handpicked every day at sunrise in order to enjoy the peak of the oil yield. Now, the same nourishing oils come to the collection’s newest addition, the Rose Petal-Soft Lip Cream. One swipe of the sheer lip cream will drench lips in dewy hydration. The bonus? 100% of testers said it instantly softens and soothes the lips.

When do you use a lip cream? Whenever hydration is needed. Whether it’s in the morning, pre- slumber, and every moment in between, this lip cream relieves dry lips and locks in moisture for 24 hours. For extra smooth lips, start with Sugar Lip Polish to gently buff and scrub with brown sugar. Follow with the lip cream for lips as soft as a rose petal.

KEY INGREDIENTS

• Rose flower oil helps to hydrate and soothe dry lips.
• A blend of emollient oils, including apricot kernel, black currant seed, and grapeseed oils, helps to softenand moisturize lips.
• Vitamin E helps to protect.PROVEN RESULTS
  • Proven to lock in moisture and provide 24-hour hydration*
  • 100% said it immediately softens, soothes, and relieves dry lips**
  • 97% reported it immediately improves the texture of the lips**
  • 96% noticed it improves the appearance of dry, flaky lips immediately and after 4 weeks**
  • 93% said their lips immediately looked healthier and more supple**

THE RITUAL

Sugar Lip Polish –Nourish and smooth lips

new! Rose Petal-Soft Lip Creamn — Condition and relieve dry lips

THE STORY

“The rose truly represents beauty. It’s beautiful to look at, beautiful to smell, and has all these beautiful benefits. We call it ‘nature’s wonder.’ The flower yields a precious oil that is known to hydrate, soothe, and tone the skin, and the scent adds a unique mood-enhancing quality to the experience of using it.”

—Lev Glazman and Alina Roytberg, fresh founders

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(click image below to shop)