e.l.f. cosmetics

Beauty News: CHI Haircare Styling Line Extension Launches with 7 NEW Products

Beauty News: CHI Haircare Styling Line Extension Launches with 7 NEW Products

Farouk Systems launches the CHI Styling Line Extension, a multi-use product line enriched with silk and ceramic to bolster hair vitality and offer style versatility.  The new line includes CHI Dry Shampoo, Dry Conditioner, Texturizing Spray, Spray Wax, Reworkable Taffy, Styling Cream Gel, and Finishing Pomade.  Define and regulate the movement of your look through this replenishing, styling system to recreate and enhance styles while maintaining incredible shine and providing the ultimate thermal protection to each strand of hair.

Each product in the CHI Styling Line Extension is enriched with silk and CHI Ceramic Compound which work hand in hand to achieve maximum shine and resist thermal damage.  The silk instantaneously works to provide a layer of protection while enhancing shine. The Ceramic Compound, infused with proteins, works concurrently with thermal styling tools to seal the hair cuticle and secure these proteins in each strand of hair to increase strength and ensure protection.

The weightless formulas of each product combined with the zesty, fresh-smelling fragrance of iced bergamot with lush lavender and white jasmine, leaves hair feeling fresh, replenished and on trend.

Available in stores and salons June 2015.   

Product Descriptions

CHI Dry Shampoo

A dry cleansing spray composed of a waterless formula that absorbs excessive oil and rejuvenates the scalp between shampooing while preparing it to be styled at any given time.  Without the use of water, spray the dry shampoo directly onto the roots of dry hair and massage in scalp and style as desired.

Retail Price: 2.6 oz. $7.50 or 7 oz. $18.00

CHI Dry Conditioner

A dry conditioning spray composed of a waterless formula used to condition hair ultimately providing radiant shine.  Without rinsing, spray the dry conditioner from mid hair to ends and style as desired.

Retail Price: 2.6 oz. $7.50 or 7 oz. $18.00

CHI Texturizing Spray

A flexible hold texture spray used to add texture and body to hair without weighing it down. Shake can and spray where texture and control is needed.

Retail Price: 7 oz. $18.00

CHI Spray Wax

A pliable, hold spray wax used to create textured looks while maintaining flexible and touchable strands.  Shake can and spray where texture and control is needed.

Retail Price: 7 oz. $18.00

CHI Reworkable Taffy

A non-sticky taffy used to effectively alter and redefine a multitude of styles with optimal definition and texture while providing a strong hold and medium shine. Place small amount on hands and distribute through hair as desired.

Retail Price: 1.9 fl. oz. $16.00

CHI Styling Cream Gel

A workable styling cream with a non- flaking formula used for the purpose of creating sleek, smooth styles to eliminate frizz and provide luminous shine. Distribute desired amount evenly throughout damp hair.

Retail Price: 6 fl. oz. $16.00

CHI Finishing Pomade

A light hold, finishing pomade used to control fly-a-ways and eliminate frizz while providing high shine to achieve a well-polished look. For achieving definition, apply small portion of pomade on damp hair. To maintain frizz, apply small portion on dry hair.

Retail Price: 1.9 fl. oz. $16.00

The line is available at Ulta, Beauty Brands & JC Penny Salons

For additional information, visit www.farouk.com


About Farouk Systems:

Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers.  They manufacture high quality professional haircare products including industry-leading products CHI® and Biosilk ®. Farouk Systems was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American Technology based upon “Education, Environment, and Ethics.” Farouk systems distributes its products throughout the United States and to over 120 countries worldwide. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.


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