Add These Niche Beauty Brands to Your Shopping List

In this Gift Guide edition, we are taking a look at niche beauty brands that may be new to you! These  editor-selected niche beauty products you will want to add to your shopping list! We have included a subscription service for curly hair girls, an original yet amazing mascara, body care from organic and natural sources, as well as haircare products for thinning care.

Also in our gift guide for niche beauty products you will see makeup by a young BIPOC founder and a great Japanese hair tool with superior technology. Also, with this niche beauty product gift guide, we have a focus on cruelty free, vegan and natural skin care and body products.

blinc’s Original Tubing Mascara was our 1st of 4 exceptional tubing technology mascaras. It’s a VEGAN formula that gives you an ultra-longwearing natural look with a patent shine finish. Our pioneering tubing technology forms tiny water-resistant “tubes” around your lashes, rather than painting them like conventional mascaras. Once applied, the tiny tubes bind to your lashes and won’t run, smudge, clump, or flake. They’ll withstand sweat, tears, eye rubbing, and oily skin.

Discovering the perfect curly products is easy when you sign up with Curls Monthly! Subscribe to their monthly mailer of 5+ trial-sized curl products and find what suits your haircare needs to have a great hair day, every day! Try $100+ worth of‎ ‎sought-after, expert-selected curl products for $22 monthly. Gone are the days of wasting money on full-size products that don’t work for your unique hair. Curl’s Monthly is a budget and eco-friendly way to find the right products for wavy, curly, or coily hair.

Florida Glow is filled with coconut scents and tropical notes. Try their ultra-fine pulverized sea salt scrubs with peptides, available in invigorating scents. The brand’s sunscreen sprays stand out because users enjoy 100% sunscreen with every spray. Visit this destination for natural ingredients in sunscreens and salt scrubs before your next vacation or trip to the beach.

Stay stunning all year long with natural skincare from Brown Sugar by Kesha Janaan. Since 2012, Brown Sugar has been introducing consumers to a world of skincare that was previously available to a select few. The brand makes natural skincare products that are just as good (if not better) than name brands, but without outrageous price tags. They strive to represent and serve everyone by taking us back to the basics.

Makena “Kiki” Quesada is a 19-year-old entrepreneur crushing the lip gloss industry with her brand Kikiz Cosmeticz. She started formulating handmade selections from her parents’ home during the pandemic and today is a viral sensation! Her TikTok following of 1.7 million continues to grow, as does her booming business that’s generated close to half a million in sales this past year. New hydrating offerings include Pom, Cover Gurl, and Tease, with more reveals in the making.

Increase self-confidence and let your hair shine with NouriTress, the one-stop shop for hair vitamins and treatments for the BIPOC community. NouriTress makes hair look and feel fabulous by addressing common concerns and working from within for real results. By incorporating its clinically proven products into at-home routines, consumers enjoy hair that radiates health and vitality. Those desiring longer, stronger, faster-growing hair have found NouriTress essential to their daily routines, from daily hair vitamins to shampoos and conditioners.

NYL Skincare crafts formulas on demand and stamped with an expiration date, so what you’re getting is ensured to be at its peak quality. Rooted in botanicals to create the freshest skincare, this woman-founded brand is vegan and cruelty-free, filled with fresh, clean, pure, and potent offerings with no compromises. Ingredients are intentionally chosen for their efficacy and soothing, reparative properties. Shop for individual products or sets that make great gift ideas for beauty lovers for exfoliation, cleaning,

Founded in 1978, YA-MAN is a global beauty brand that blends Japanese rituals with modern scientific innovations. The product line includes skincare, cosmetics, and beauty devices that have revolutionized the industry and redefined the concept of beauty. The latest releases include the Spa Styler Blow Dry & Scalp Massage, the Spa Styler Straight & Wave, and the Deep Moist Repair Treatment.