Cardi B Gets Ultra Snatched With Huda Beauty’s Boldest Easy Bake Powders Yet
Huda Beauty taps Cardi B for Ultra Snatched, turning its cult-favorite Easy Bake powders pink, lilac—and unapologetically extra.
★ BEAUTY BUZZ
Huda Kattan knows a thing or two about a snatched beat. So does Cardi B.
Now the two beauty maximalists are joining forces for Huda Beauty Ultra Snatched, a bold new extension of the brand’s iconic Easy Bake franchise—and subtle was clearly never part of the assignment.
Ultra Snatched takes the complexion-perfecting powders beauty lovers already know and turns up the color with vivid pink and lilac tones designed to brighten, lift and blur the complexion. And with Cardi fronting the campaign alongside Huda? Consider the face card officially handled.
What’s New
The collection expands the Easy Bake franchise with two bold pink-and-lilac powder combinations.
Easy Bake Duo Loose Powder in Cherry Lilac
Cherry Lilac pairs two brightening tones in one complexion-perfecting duo.
Easy Bake Duo Loose Powder in Pink Ube
Pink Ube combines rosy pink and electric lilac tones and was created for medium-to-rich complexions.
Pink Ube is the one I’m especially interested in seeing on brown skin—and putting on my testing table.
Easy Bake Airbrush Matte Pressed Setting Powder in Ube Birthday Cake
Ube Birthday Cake is a medium pressed setting powder with cool lilac undertones.
Easy Bake Airbrush Matte Pressed Setting Powder in Pink Velvet Cookie
Pink Velvet Cookie is a tan pressed setting powder with warm pink undertones.
Why It Matters
Color-correcting and brightening powders aren’t new. Makeup artists have been using pinks, peaches, yellows and lavenders strategically forever. What’s interesting is seeing those techniques pushed into mainstream beauty in increasingly bold colors—and marketed as something consumers can customize themselves.
The pink-and-lilac combination may look intimidating in the compact, but colored powder isn’t just about adding color. Used strategically, the right tone can brighten areas of the face that look dull or shadowed and create dimension without piling on more concealer.
Lavender, in particular, deserves a little more thought on deeper skin, where undertone and placement can make the difference between beautifully brightened and overly ashy. That makes this collection especially interesting to test rather than simply admire in the compact.
Would I Try It?
Absolutely. Pink Ube would go straight to my testing table.
I’d also love for Huda to develop a cute pink product to get my waist snatched. No, wait—that’s Kim K…
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