e.l.f. cosmetics

Product Review—Skin Care: IN’OYA My Correcting Serum—Exclusively at Doobop.com (U.S.)

Product Review—Skin Care: IN’OYA My Correcting Serum—Exclusively at Doobop.com (U.S.)

My most pressing skin care concern is hyperpigmentation. I have melasma from hormonal changes (I’m in menopause) and from areas on my skin where I can’t stop picking. I know, I know – I’m not practicing what I preach.

Nonetheless, I continue to use products designed to either lighten or brighten my hyperpigmented areas. I have just finished using IN’OYA My Correcting Serum, available exclusively at Doobop.com, and have had rewarding results.

About IN’OYA My Correcting Serum:

IN'OYA  My Correcting SerumFormulated specifically for brown skin tones.

The 1st patented technology to erase dark spots.

Sold only in French pharmacies.


This milk serum dramatically eliminates and corrects the source of pigmentation spots, not just at the surface. This is the 1st technological innovation patented to fight dark spots on brown skin, with visible results in 28 days. The complete treatment results in blemish-free skin that is radiant and has a smooth complexion. It is dermatologically tested to be suitable and effective for all skin types.

Click here for ingredients.

About IN’OYA Laboratoire:

IN’OYA products are formulated without hydroquinone nor steroids, nor any other toxic substances to the skin.

IN’OYA the products are manufactured according to the highest European standards, is in the tradition of the requirements of the French Agency for Sanitary Safety of Health Products (AFSSAPS).

Yes, the IN’OYA products are formulated with natural ingredients and / or certified ECOCERT. All our products offer the best quality and the highest guarantee in ecology and naturalness.

My results:

I have to first say that this is my first experience using a skin care line that’s specifically formulated for Black and Brown skins, and as an esthetician who has used literally hundreds of skin care products, this is a first. Pigmentation in darker skin is difficult to treat, so to find a line of skin care that’s targets pigmentation in black skin is like winning the lotto.

After about 30 days of using IN’OYA My Correcting Serum diligently day and night, along with a 50 SPF sunscreen for day, I started to see some of my pigmentation breaking up on the surface of my skin, which in fact means that this product was working on a deeper level as claimed.

After 60 days, I have had significant change in certain areas of my facial skin. My cheek area where I have melasma has a major portion of the pigment broken up. Under my chin where I tweeze my pesky menopausal chin hairs, there has been a lightening of the dark spots that I have self-imposed. Overall my skin is bright and radiant.

Often times after applying serums, other skin care products layered over the serum will roll or ball up. This is not the case with My Correcting Serum. As a matter of fact, my makeup applies seamlessly over this ahhhhmazing serum.

IN’OYA My Correcting Serum does not contain hydroquinone, which pleases me, as I am an advocate for skin care that has natural sources. This brightening serum relies on tritium aestivum extract – Wheat Grass Extract – which has so many properties that are of benefit to the skin that I can’t even begin to name them all. Upon researching this ingredient, I’m amazed that more brands are not incorporating it into their skin care lines.

Aside from vitamins, there minerals, antioxidants, enzymes and amino acids in Wheat Grass Extract, which leads me to believe that IN’OYA My Correcting Serum is a product that needs to be incorporated into any anti-aging skin care regimen. I’m a believer, and My Correcting Serum will be part of my daily regimen for life.

Editor’s note: For those reading this who are battling hyperpigmentation, please know that the longer you have had the hyperpigmented areas of skin, the longer it takes to “move” that darkness. So be patient, and aside from using a treatment product to lighten or brighten your skin, daily use — rain or shine– of an SPF of 30 or higher is necessary. Otherwise you are wasting your time and money.

Bling Factor:

Pro: Made for brown/black skin, efficacious ingredients, hydroquinone free

Con: None

Price: $67.50

Buy Again: Yes

Packaging: 5 Blings

Overall: 5 Blings

Hero Ingredient: Wheat Grass Extract

Natural/Organic/Vegan: Yes — natural

Cruelty Free: Yes

Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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