April 2012 (New York, NY) – Pureology, the pioneer in ZeroSulfate® shampoos, is working towards a more sustainable future and is proud to support Global Green USA. This month, Pureology is offering three promotions featuring the Hydrate, Pure Volume and Super Smooth Systems, and will make a $20,000 donation to support Global Green USA. Hydrate Promotion Pamper your hair with Pureology’s award-winning, moisturizing, super-concentrated Hydrate Shampoo. This extra gentle, non-colour stripping, ZeroSulfate formula enhances colour brilliance and maximizes colour retention. – Purchase: Hydrate Shampoo 8.5 oz and Hydrate Condition 8.5 oz – Receive Free: Matching petite travel kit featuring 1.7 oz Hydrate Shampoo and Condition in a travel case – Available April in Salons at $56.00 Pure Volume® Promotion Add soft volume and moisture while protecting your colour with Pureology’s Pure Volume system. Enhanced with advanced volumizing technology and pure natural ingredients, Hair will be full of volume, body, and flexible bounce. – Purchase: Pure Volume Shampoo 8.5 oz and Pure Volume Condition 8.5 oz – Receive Free: Matching petite travel kit featuring 1.7 oz Pure Volume Shampoo and Condition in a travel case – Available April in Salons at $56.00 Super Smooth® Promotion Experience silky, lasting control and intense shine with Pureology’s Super Smooth system, created to smooth and replenish unmanageable and multiple-processed hair resulting from chemical services such as hair colour and/or relaxing, straightening. – Purchase: Super Smooth Shampoo 8.5 oz and Super Smooth Condition 8.5 oz – Receive Free: Matching petite travel kit featuring 1.7 oz Super Smooth Shampoo and Condition in a travel case – Available April in Salons at $56.00 Give Back with Pureology! Giving back is one of Pureology’s core values and on April 1, timed with the above promotions in which Pureology is donating $20,000 to Global Green USA, Pureology is launching its Crowdrise Fundraising page for Global Green USA for its community to get involved and support Global Green USA! The power of the crowd is real, small donations really do add up to make a monumental impact on our environment. Thanks to the donations and funds raised by Pureology and its community, Global Green USA continues to focus on greening our nation's schools, educating on water conservation, and improving the quality of life for people and their communities by fostering environmental awareness about the health and future of our planet. Visit Pureology’s Crowdrise Fundraising page for Global Green USA to make your donation today! As a brand with a sustainable vision, Pureology continually works to reduce its environmental impacts through efficient production and manufacturing processes and by incorporating more environmentally preferred materials. This year, Pureology announces that recent improvements to its Shampoo and Condition packaging, such as the NEW Zero Waste packaging, are helping reduce its environmental impacts. NEW Zero Waste Shampoo and Condition Packaging – Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle – 100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled high-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability. – For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers. Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water. ABOUT PUREOLOGY SERIOUS COLOUR CARE® All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!® For more information visit Pureology.com or like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon.