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NYFW Fall 2012 Recap: NYX Cosmetics

Beauty News: NYX Cosmetics at New York Fashion Week—Imitation by Tara Subkoff

Last modified on 2012-02-20 07:01:40 GMT. 0 comments. Top.

NYX Cosmetics  debuted  at New York Fashion Week as the official makeup sponsor of the Imitation by Tara Subkoff presentation on Sunday, February 12th at Buddakan. New York Makeup Artist, Tina Turnbow was engaged to lead the backstage team. While the makeup look for the show was not revealed in advance, Turnbow drew on NYX Cosmetics’ vibrant, diverse product line to create a look that compliments designer Tara Subkoff’s much anticipated fall 2012 collection.

“We are thrilled to participate this year at New York Fashion Week,” said Scott Friedman, NYX Cosmetics CEO. “As we continue to build our brand, one of our major focuses will be to partner with fashion brands that share our passion for making women feel beautiful. We are honored to have the opportunity to collaborate with such established industry names as Tara Subkoff and Tina Turnbow.”

NYX Cosmetics will also co-hosted the Total Beauty LIVE! at Fashion Week Event on Tuesday, February 14th.The event was hosted by Total Beauty Editor Dawn Davis and Makeup Artist, Jill McKay

NYX Cosmetics “Get the Look” at Imitation by Tara Subkoff


“The makeup for the Imitation presentation was inspired by designer, Tara Subkoff’s love of YSL, Helmut Newton and Debbie Harry,” said Tina Turnbow, Makeup Artist for NYX Cosmetics. “We collaborated together to create a look by NYX Cosmetics that was bold, yet distinctly feminine.


I used dark shades of brown and taupe to give the eye dimension and then rimmed with black, kohl liner to enhance it and make it really pop. Because the eyes had a lot of shine and dimension, I wanted to keep the lip matte, but create something slightly different than the flat, bold color we’re seeing all over the runway. Therefore, I used a mixture of rust and grape colors that melded together for a unique finish and then blurred the edges for a modern 70’s feel.”  

To create the look, Tina wanted to keep the skin raw and clean so the eyes and lips were the focal point of the face. She prepped the skin with moisturizer to create luminosity and then applied the NYX Cosmetic’s Stay Matte but not Flat Powder Foundation ($9.50) to combat t-zone shine. She then focused on the eyes which were inspired by Helmut Newton and Debbie Harry in the early 70’s using various shades of brown for a bold, yet feminine look.


She began by creating a deep V on the outer-corner of the eye using the NYX Cosmetics Jumbo Eye Pencil in Chocolate ($4.50). Using her finger, Tina then blended the NYX Cosmetics Cream Shadow in Chocolate and Suede ($5.00) to frame the middle of the eye and create dimension and shine.


To brighten and give the eye luminosity, Tina applied the NYX Cosmetics Jumbo Eye Pencil in French Fries ($4.50) to the inside crease and lower rim. Tina then rimmed the eyes using the NYX Cosmetics Collection Noir Kohl Kajal Black Liner ($6.00) and applied two coats of the NYX Cosmetics’ Boudoir Mascara Collection in La Amoureux ($6.00) to the lashes.


For the lips, Tina wanted to create a unique take on the bold lip combining the NYX Cosmetics Retractable Lip Liner in Plum ($4.50) with the NYX Cosmetics Matte Lipstick in Alabama ($6.00) to give a matte, two-toned effect. The edges were then blurred to really complete the modern 70’s look of the face. Tina then finished by contouring the cheeks with darker shades of the NYX Cosmetics Stay Matte but not Flat Powder Foundation ($9.50). The completed look was glam, yet fabulously feminine.


“I was thrilled to be able to partner with NYX Cosmetics to create the makeup look for my fall 2012 collection,” said designer, Tara Subkoff. “This is one of the best makeup lines and their diversity and color range made them an ideal partner because there was so much room to collaborate and create the perfect look for the show.”

NYX Cosmetics’ Products:

Face: Stay Matte But Not Flat Powder Foundation

Cheeks: Stay Matte But Not Flat Powder Foundation

Eyes: Jumbo Eye Pencil in Chocolate

Jumbo Eye Pencil in French Fries

Cream Shadow in Suede

Cream Shadow in Chocolate

Collection Noir Kohl Kajal Black Liner

Boudoir Mascara Collection in La Amoureux

Lips: Retractable Lip Liner in Plum

Matte Lipstick in Alabama


Shop the look:

Beauty News: NYX Cosmetics at New York Fashion Week—Imitation by Tara Subkoff