Hair is approximately 91% keratin protein, and with daily styling and frequent exposure to chemicals, this can break up and weaken hair structure, ultimately causing fragile, unhealthy strands. As a powerful, protein-packed reconstructer, Madam C.J. Walker Beauty Culture’s Dream Come True Wonderful Pre-Wash Protein Treatment ($32) is a rich cream to help strengthen this keratin. It nourishes the scalp and strands before you shampoo, helping to fortify hair and prevent breakage. The ultra-nourishing Dream Come True Wonderful Pre-Wash Protein Treatment deeply penetrates to support the building blocks of hair—restoring dry, brittle strands damaged by chemical treatments, heat styling, and environmental aggressors. As the newest step in your cleansing routine, simply apply from scalp to ends on damp hair before shampooing and leave on for 15 minutes. The formula’s added bonus of Shea Butter, Provitamin B5, and Coconut Oil will condition the scalp and add luster, shine, and softness to the hair, while helping to prevent split ends. Paraben, Sulfate, and Phthalate Free. Cruelty-Free. Suggested Usage: -Before shampooing, dampen hair with warm water. -Generously apply Protein Treatment to hair and scalp, paying special attention to mid lengths and ends. -Leave on for up to fifteen minutes. -For an intensive treatment use with moderate heat. -Rinse with warm water and cleanse with a co-wash or regular shampoo and conditioning regimen. -Use every other week for strong, healthy-looking hair. -May be used as a detangler. Key Ingredients: -Shea Butter: Deeply moisturizes while conditioning hair and scalp. -Panthenol (Provitamin B5): Blocks moisture and keeps hair shiny. -Coconut Oil: Adds luster, shine, and softness to the hair; helps prevent hair breakage and split ends. Price: $32.00 exclusively at Sephora and Sephora.com Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."