Beauty, Beauty News, Beauty Product Launches, CoverGirl, Makeup

Beauty News: COVERGIRL Launches their Most Inclusive Foundation Ever

May 7, 2018 / No Comments

Today we launched the much anticipated TruBlend Matte Made Foundation – our most inclusive foundation ever. Going beyond an extensive shade range (it will incorporate 40 shades that match over 99% of skin tones), COVERGIRL went a step further and created a formula that was inspired entirely by the specific skin needs of their consumers. What does that mean? COVERGIRL conducted countless interviews and social media listening research to find out what they need and want from their foundation, and created a formula that delivers exactly that. COVERGIRL knows that your skin is SO much more than just a shade – and while TruBlend Matte Made will definitely have the perfect shade match for you – its formulation was inspired by your unique skin needs, as well.

COVERGIRL’s TruBlend Matte Made Foundation’s 40 shade-range delivers a long-wearing matte finish while delivering the key factors most asked for by consumers:

Flexible wear and comfort feel – a flexi-hold technology creates a strong, yet flexible film that’s comfortable on skin. It responds to facial movements and is lightweight on the skin.
Transfer-Proof – Flexible film helps formula stay in place all day – will not transfer
Pore-Blurring – Light-scattering technology blurs pores and minimizes imperfections on skin
Oil-Absorption – Oil-absorbing powders can hold 2X their weight in oils
$9.99

This foundation range was truly inspired by an infinite number of consumers, which will be a reoccurring theme throughout their upcoming campaign. To further highlight that this product was created for you, by you, COVERGIRL invited their fans to participate in their upcoming brand film through an open casting call. They want the true faces of this product – the COVERGIRL consumer – to be represented in their upcoming film.

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Make it Work Monday: Top 5 Cold Weather Makeup Tips

The winter chill takes its toll on more than our heating bill. Our skin and hair needs a dose of TLC during these frigid temperatures with a boost in hydration. One of the best ways to have healthy skin is to use beauty products that are creamy and have hydrating properties. Avoid over-powdering and dark colors so that you can look fresh and radiant. Here are 5 steps to healthy, moisturized radiant skin and makeup! 1. Use a rich moisturizer with healing properties Try: First Aid Beauty Ultra Repair Cream $28 A thick, rich, emollient product that hydrates deep down with exceptional penetration. 2. Even complexion with a multi-tasking cream Try: IMAN Skin Tone Correcting BB Cream $20 Tinted moisturizer by Iman that visibly brightens complexion & minimizes appearance of imperfections, reducing signs of discoloration and promotes long-term skin tone evening. 3. Add healthy color to cheeks Try: Vapour Organic Beauty in Courtesan $34 Aura is made with 70% Certified Organic ingredients and 30% mineral pigments & vitamins is and moisturizing & calming. 4. Use a creamy eyeshadow Try: Mary Kay Cream Eye Color in Iced Cocoa $13 This soft, creamy, long-wearing formula glides on easily, lasts for 10 hours and can be applied in multiple layers to deliver more noticeable color while retaining a lightweight feel. 5. Colorful moisturized lips Try: Clinique Color Surge Butter Shine Lipstick Drenches lips in moist, lush color that glides on buttery-soft, feels luxuriously smooth. Shop! Make it Work Monday: Top 5 Cold Weather Makeup Tips Lipstick Face Blush
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Bad Beauty Habits: Marna Resolves to Quit Picking Her Face

This year I will work hard to not pick at my skin. Ever since I gave birth to my daughter 11 years ago, I suffered from adult acne. I know that picking at and constantly touching the skin on my face is a recipe for disaster. Hands and nails are the worst culprits of skin problems. So why do I do it? Its a nervous habit I am working hard to break. I remember in high school (ahhhhh the carefree high school years) I had crystal clear skin. I made a conscious effort to not touch my face. In fact, I would get very upset and scream on people for touching my face. I know, that was a little extreme, but look at my pay-off. My beauty resolution is stop using stop abusing my skin and to go back to the meticulous care I gave my skin high school and see what I can do to recapture the beautifullly clear skin of my youth. I plan on using Alba Botanica ACNEdote Skin Care to get my breakouts under control and to clear it up alba botanica acnedote
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Fight Dry Winter Skin With These Body Creams

The weather has turned frigid and it’s sucking the moisture out of our skin. Not just our faces and subject to dry skin, but so are our bodies. So, to fight dry winter skin, we need to moisturize with body creams, lotions, butters and serums. Look for ingredients like shea butter, cocoa butter, squalane, avacado and other oils in your body creams to deeply moisturize dry winter skin. Also, body creams have multiple categories. Some body creams can help sculpt and tone your body. Others can help smooth skin or add glow. Many body creams come from natural and organic derived ingredients. Additionally, body creams come in various price points for the budget conscious. And, we love body creams with awesome scents! Shop our our favorite body creams that include clean beauty, luxury beauty, Black-owned brands and female founded brands: Clean Beauty Body Creams: Weleda Skin Food Body Butter $19.99 Perfect for all-over hydration and nourishment. Weleda Skin Food Body Butter is rich in shea and cocoa seed butter, to leave skin feeling velvety soft. Best for indulging your senses and locking in moisture after a bath or shower. Kiss My Face De-Stress Body Butter – Lavender + Ylang Ylang $14.99 Pamper your body and mind with aromatic, calming moisture. Infused with soothing Rhodiola Rosea and Hemp Seed Oil and adaptogenic Ashwagandha and Marshmallow Root, this body butter delivers comforting nourishment while helping improve skin’s moisture retention. The fragrant scents of Lavender and Ylang Ylang Oils relax your senses for a restful sleep. hanahana beauty Shea Body Butter $32 Hanahana Beauty believes that skincare is self care and proudly sources its shea butter directly from the Katariga Cooperative in Ghana. This whipped + fast absorbing formula is made for dry, sensitive + of course, ashy skin. It’s the perfect add to your routine! Multitasking Body Creams: NYL HERE COMES THE CALM Correcting Body Balm $38 Our Tamanu & Amaranth powered correcting balm works overtime to soothe, moisturize and generally bring the zen to eczema, severely dry or chapped skin, and other trouble spots. No balm, no calm. Caudalie Vinosculpt Lift & Firm Body Cream $45 Visibly tighten skin in key areas with this moisturizing, whipped body cream. Delicately scented with orange blossom and powered by an effective blend of grape polyphenols and iris extract, it reduces the appearance of cellulite and stretch marks for a firmer, more lifted look. Biossance Squalane + Caffeine Toning Body Cream $30 This clean body moisturizer extends the benefits of the best skincare ingredients caffeine and niacinamide to the entire body, enhanced by vegan sugarcane-derived squalane to enhance penetration. The rich yet weightless formula absorbs instantly to nourish, and helps to restore elasticity and a sculpted, toned look. Budget Friendly Body Creams: Dove Silky Nourishment Body Cream $8.76 Helps to give you beautifully radiant soft skin. Contains unique DeepCare Complex with skin natural nutrients. Palmer’s Cocoa Butter Formula Daily Skin Therapy $8.16 Heals & Softens rough, dry skin with natural Cocoa Butter and Vitamin E for healthier-looking skin. 48 hour moisture.Vegan Friendly – no animal ingredients or testing. Nubian Heritage, Shea Butter, Infused with Patchouli & Buriti $11.99 Shea Butter, infused with Patchouli & Buriti, helps to soothe and hydrate skin. Nutrient rich Buriti Oil enhances and calms in this richly fragranced total body balm. Body Creams With Incredible Scents: Pooka Caliente Man Body Butter $16.99 For the Fellas Bold and tantalizing, this exclusive scent brings together the heady, musky notes of patchouli and the warm, spicy kick of black pepper.Infused with the goodness of ginger and turmeric essential oils, this butter delivers deep nourishment to your skin, leaving it hydrated and radiant. Shea butter and avocado oil moisturize and soften, while beeswax seals in hydration. ELEMIS Frangipani Monoi Body Cream $42 Escape to a tropical getaway with this deeply hydrating body cream. Infused with a conditioning combination of Macadamia, Sesame, Tahitian Monoi and Coprah oils, the decadent creamy formula provides long-lasting, skin-plumping moisture. Naturally fragranced with Frangipani Flowers, skin is left feeling beautifully soft, supple and delicately scented. Jo Malone London Lime Basil & Mandarin Body Crème $90 This rich Body Crème is formulated with conditioning oils of jojoba seed, cocoa seed, and sweet almond oils to help hydrate, nourish, and protect the skin, while the delicious fragrance leaves your body scented all over. In Jo Malone London’s signature fragrance, peppery basil and aromatic white thyme bring an unexpected twist to the scent of limes on a Caribbean breeze—a modern classic. CHANEL COCO MADEMOISELLE Fresh Body Cream $100 The ultimate pampering experience hydrates and softens for silky, touchable skin, lightly scented with COCO MADEMOSELLE. The deliciously creamy, non-greasy formula glides on smoothly and absorbs quickly.
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Editor’s Picks: Leap Year Winter Skin Care Essentials

It’s Leap Year. That means you have an extra day this year to do something special for you. Since we are in the throes of winter, with the harsh cold wreaking havoc with out skin, it may be time to check out some skin care products that bump up the level of beauty quotient of your skin. Remember how you used to write a word and associate another word with each letter of that word? Well we are doing just that for LEAP year. 1. L—Lather Choose gentle cleanser that not only get’s your skin clean, but is calming and chock full of good-for-you ingredients. Try: First Aid Beauty Face Cleanser $18 What it is: A face cleanser with a whipped texture that transforms into a rich cream when blended with water. What it does: This Face Cleanser gently cleanses the skin—removing surface oils, make up, dirt and grime—and its whipped texture transforms into a rich cream when blended with water. It’s infused with a powerful botanical antioxidant blend that works hard to scavenger free radicals. It calms redness and is PH-balanced to maintain the natural acidity of the skin. Daily use will result in fewer flare ups and reduced skin reactivity. 2. E—Exfoliate Improve texture, brighten and clarity your skin in one fell swoop with a gentle yet effective exfoliant. Try: Jurlique Fruit Enzyme Exfoliator $45 What it is: A fruit-based facial treatment that leaves skin visibly smoother and revitalized. What it is formulated to do: This ideal natural alternative to synthetic chemical peels harnesses enzymatic action to gently exfoliate skin and boost cell renewal for a refreshed, clear, glowing effect. Indigenous Australian extracts help to brighten and invigorate dull complexions, and improve skin texture and firmness. A dose of antioxidants and humectants soften fine lines and wrinkles while contributing to an overall healthier look and feeling. This formula is dermatologist tested. 3. A—Anti-aging It’s never too early to start fending off the ravages of time. Adding a treatment into your daily skin care regimen will slow the clock or turns the hands counter-clockwise. Try: Philosophy Miracle Worker™ Miraculous Anti-Aging Concentrate $62 What it is: An advanced antiaging serum designed to target the appearance of deep wrinkles and loss of elasticity. What it is formulated to do: This versatile, gel-textured, oil-free, age-defying essential features breakthrough peptide technology that bolsters the skin’s self-restorative capacity, supporting natural collagen to increase firmness and elasticity, and minimize lines and wrinkles. The water-based gel formulation helps bind hydration to the skin, maintaining a natural moisture barrier, while multiple antioxidants protect against free-radical attack. – Encourages improved elasticity and firmness. – Helps improve the appearance of deep wrinkles. – Helps protect against environmental attack. 4. P—Pamper Take one day a week to pamper your skin with a mask that adds hydration and nutrients. Try: AmorePacific Moisture Bound Vitalizing Masque $60 What it is: An overnight mask with a liquid-gel texture for improving internal hydration and antioxidant levels. What it is formulated to do: Restore tired, dehydrated skin overnight with this lightweight mask. AmorePacific’s 5-Hydra Complex dramatically improves internal hydration and antioxidant levels. Cellular turnover and youthful metabolism are promoted while moisture loss is prevented, all from the inside out. Get your leap year goodies here: Editor’s Picks: Leap Year Winter Skin Care Essentials Face Anti-Aging by philosophy Face Moisturizers by Amore Pacific
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Simply Sexy Saturday: Best Minimalist Makeup for Cold Weather

Winter has reared it’s frigid head, and going bare-skinned can is more of a no-no now than ever. But, with the right minimalist makeup, you can look Simply Sexy, without wearing piles of makeup. The key is double duty, performance driven products that hydrate your skin while keeping you looking “naturally” pretty. Skin care is key, so of course we have to start with the right canvas. Check our picks for fabulous feeling and looking skin to beat the cold. 1. Start with a hydrating moisturizer that locks in moisture. Hyaluronic Acid is the key ingredient. Try: Peter Thomas Roth Water Drench Hyaluronic Cloud Cream $52 A concentrated 30 percent hyaluronic acid cream that transforms atmospheric vapor into fresh, pure water, providing your skin with a continuous burst of intense hydration that lasts up to 72 hours. 2. Even skin tone and continue hydration with a lightweight foundation. Try: Smashbox Camera Ready BB Water Broad Spectrum SPF 30 $42 This multitasking BB water with SPF 30 is an ultra-hydrating and oil-free formula that creates a sheer, radiant finish that lasts all day. It delivers a demi-matte complexion that’s never flat, creating a natural-looking canvas, and it minimizes the look of fine lines, pores, and blemishe 3. Add a pop of color with a cream blush. Try: Clarins Multi-Blush Cream Blush $30 A best-selling blush with moisturizing rose, mimosa and sunflower waxes that glides on with the ease of a cream. It transforms into a velvety powder with the heat of your skin, sculpting and illuminating your cheeks. 4. Give lips a dose of color soaked hydration. Try: The Estée Edit Cocobalm $22 An addictive, lightweight, liquid coconut balm that melts onto lips with an instant burst of hydration and a creamy pop of color. Shop:
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