e.l.f. cosmetics

Beauty News: COVERGIRL Launches their Most Inclusive Foundation Ever

Beauty News: COVERGIRL Launches their Most Inclusive Foundation Ever

Today we launched the much anticipated TruBlend Matte Made Foundation – our most inclusive foundation ever. Going beyond an extensive shade range (it will incorporate 40 shades that match over 99% of skin tones), COVERGIRL went a step further and created a formula that was inspired entirely by the specific skin needs of their consumers. What […]

Editor’s Picks: Favorite Scents for National Fragrance Day

Editor’s Picks: Favorite Scents for National Fragrance Day

Another year, another National Fragrance Day. In the course of a year, we try several fragrances, and of course, rely on perennial favorites to get us through the next 365 days. We picked a few that are new to us, some that we have tried, some we want to try and some that we just […]

Trending–Spring Beauty: 4 Essentials To Get Your Season Started

Trending–Spring Beauty: 4 Essentials To Get Your Season Started

With spring here, it’s time to update your beauty arsenal with the beauty products that make getting ready and staying ready easier. From makeup brushes to, hair care to  intimate feminine free products, we’ve got you covered. Moda Brushes Beautiful Bouquet $14.99 Create a bouquet of brushes on your vanity with these brushes from Moda. […]

Budget Beauty Makeup Review: Essence Volume Stylist 18hr Curl & Hold Mascara

Budget Beauty Makeup Review: Essence Volume Stylist 18hr Curl & Hold Mascara

Next to lip balm, mascara was the first makeup item I started wearing decades ago, so needless to say, I’m pretty picky about my mascara. I like it to do everything — lift, curl, :, lengthen and not smudge. So, I get many mascaras to review and not all of them pass the test, but […]

Skin Care Review: Elemis Pro-Collagen Cleansing Balm – Best. Cleanser. Ever.

Skin Care Review: Elemis Pro-Collagen Cleansing Balm – Best. Cleanser. Ever.

Ask any skin care professional — dermatologist or esthetician– what the basis for great skin care is, and they will tell you that you have to begin with an efficient cleanser. Why is cleansing your skin so important? We’ve got answers, including the best cleanser we have ever, ever, ever used. 1. To remove the gunk […]

Spa(ahhh) Day Sunday: Peter Thomas Roth Irish Moor Mud Purifying Black Mask

Spa(ahhh) Day Sunday: Peter Thomas Roth Irish Moor Mud Purifying Black Mask

Another Sunday is upon us and it’s my day for giving my skin a most needed treatment mask. My skin tends to be dry and a little lackluster by Sunday because I don’t always practice what I preach regarding skin care. I prefer to use a mask that hydrates my skin and/or clears my pores […]

Beauty News: Osmosis Pür Medical Skincare Debuts Moisturizing Collection

Beauty News: Osmosis Pür Medical Skincare Debuts Moisturizing Collection

Launching March 2018, Osmosis Pür Medical Skincare is proud to announce the debut of the brand’s Moisturizing Collection. The 4-piece line is rich in essential fatty acids, flavonoids, phytosterols, vitamins and minerals that feed the skin. Each Oncology Friendly product is designed to improve skin barrier health, function, and integrity to combat a nutrient-starved complexion. Loading the skin […]

CeleBeauty Watch: Gabrielle Union Covers the March 2018 Elle Canada

CeleBeauty Watch: Gabrielle Union Covers the March 2018 Elle Canada

Fresh of the success of her book, We’re Going to Need More Wine: Stories That Are Funny, Complicated, and True, actress Gabrielle Union is the covergirl for Elle Canada March 2018. In her interview with the Victoria Craft, Union discusses among other things why being fully financially independent is a key aspect to her well-being. You can read […]

CeleBeauty Watch: Get the Look — Octavia Spencer 2018 Oscars Makeup by Marc Jacobs Beauty

CeleBeauty Watch: Get the Look — Octavia Spencer 2018 Oscars Makeup by Marc Jacobs Beauty

Who: Octavia Spencer Makeup By: Valerie Noble for Marc Jacobs Beauty Makeup Tips/Techniques: Celebrity Makeup Artist Valerie Noble began by smoothing a couple of drops of Marc Jacobs Beauty Under(cover) Perfecting Coconut Face Primer to hydrate and smooth Octavia’s skin before applying the new Marc Jacobs Beauty Shameless Youthful-Look 24-H Foundation SPF 25 in Deep Y500. For a flawless look, Valerie started […]

CeleBeauty Watch: Get the Look –Mary J. Blige at 2018 Oscars by Marc Jacobs Beauty

CeleBeauty Watch: Get the Look –Mary J. Blige at 2018 Oscars by Marc Jacobs Beauty

Who: Mary J. Blige, nominee for Best Supporting Actress and Best Original Song Makeup By: D’Andre Michael for Marc Jacobs Beauty Inspiration: “I wanted to go with an old Hollywood look because Mary has such beautiful features like starlets from that time – high cheekbones, full lips, a bright smile and deep set eyes. The look is all […]

CeleBeauty Watch: Get the Look –Janelle Monae at the 2018 Oscars by Marc Jacobs Beauty

CeleBeauty Watch: Get the Look –Janelle Monae at the 2018 Oscars by Marc Jacobs Beauty

Who: Janelle Monae Makeup By: Jessica Smalls for Marc Jacobs Beauty Makeup Tips/Techniques: Celebrity Makeup Artist Jessica Smalls started with Janelle’s eye makeup, applying Marc Jacobs Beauty Under(cover) Perfecting Coconut Eye Primer to ensure she had a “bullet proof” lid that wouldn’t crease. She then applied Marc Jacobs Beauty Twinkle Pop Eyeshadow Stick in Au Revoir all over the lid, and Marc Jacobs Beauty […]

CeleBeauty Watch: Lupita Nyong’o Covers the March 2018 Allure

CeleBeauty Watch: Lupita Nyong’o Covers the March 2018 Allure

Riding high on the success of Black Panther, Lupita Nyong’o is on her second magazine cover for the year — the March 2018 Allure, aptly named the The Culture of Hair Issue. Among the insights she shares about her life, is the conversation with her father that prompted her to shave her head! Check out the […]

Beauty News: Nordstrom Spring 2018 Beauty Trend Events Are Here!

Beauty News: Nordstrom Spring 2018 Beauty Trend Events Are Here!

Beginning in March, Nordstrom Beauty will kick-off their seasonal Beauty Trend Events! Every New York Fashion Week, Nordstrom goes backstage to assess the biggest beauty trends and then brings this intel direct to their customers nation-wide. For the Spring 2018 season, they’ve identified trends such as Luminous Skin and  Hi-Definition Lips. Guests can learn how to achieve the freshest runway-inspired looks of the […]

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