L’Occitane has released a limited edition Shea Butter Balm to raise awareness for women’s entrepreneurship worldwide. Each balm will retail for $6 and 100% of proceeds will finance NGO projects for women’s leadership in Burkina Faso.
L’Occitane’s relationship with the women of Burkina Faso goes back over thirty years and the connection is Shea butter. For the women of this region, harvesting Shea is more than just a job; it is a special, symbolic tradition to collect the nuts from the Karite tree and churn them into the paste-like butter.
- Today, there are more than 17,000 women employed in the production of this miracle ingredient through fair trade cooperatives funded by L’Occitane.
- To build on this commitment, L’Occitane also promotes women’s entrepreneurship in the region by offering literacy training, microcredit loans and savings programs.
Shea butter itself is a miracle-working product with over 50 ways to use it. Here are just a few:
- Use as a lip balm to deeply moisturize
- Mix with your hair conditioner for a deep, nourishing hair treatment
- Apply to fading scars and burns to speed up healing time
- Drop a few tablespoons in a hot bath for a moisturizing soak
- Rub into chest when you have a cold for soothing comfort