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Trending—Breast Cancer Awareness Month: IT Brushes for ULTA ‘Live Beauty Fully’ Brushes Support Look Good, Feel Better

Trending—Breast Cancer Awareness Month: IT Brushes for ULTA ‘Live Beauty Fully’ Brushes Support Look Good, Feel Better

To Live Beauty Fully is to give beautifully. For every IT Brushes for ULTA Live Beauty Fully brush you purchase at ULTA, IT Cosmetics will donate one brush to the Look Good, Feel Better program to help women face the effects of cancer treatments with confidence. Live Beauty Fully brushes are exclusive to ULTA and available

Through this purchase, you are giving the gift of joy and beauty to another woman, and to yourself, and that is a beautiful thing! Together we are making the world more beautiful, one brush at a time. Now that’s Living Beauty Fully.

About Live Beauty Fully brushes:

Award-winning, IT Cosmetics Heavenly Luxe® ultra soft, synthetic hair
Silver streamlined handle is weighted for controlled application
Each artisan-crafted brush is designed to feel like a work of art.
Available at

it cosmetics live fully brush for ultaAbout the ULTA and  IT Brushes partnership:

IT Cosmetics® and ULTA Beauty announced an exclusive partnership with the launch of a first ofits kind makeup brush co-brand, IT Brushes® for ULTA.
Known for problem solving, skin-loving prestige cosmetics and unparalleled luxurious quality makeup brushes, IT Cosmetics® partnered with the nation’s largest beauty retailer, ULTA to craft an exclusive offering of three unique and distinct makeup brush collections, featuring a total of 56 custom-cut brushes plus nine brush sets.

Providing sophistication and practicality for all women, from the beauty guru to the makeup novice, these 100% cruelty-free, animal-free brush collections utilize cutting-edge innovative technology and craftsmanship and aim to revolutionize the way women across America apply their makeup, no matter which brand of makeup they choose.

“This is the first co-branded partnership for IT Cosmetics and we’re so very proud that it’s with our wonderful partner, ULTABeauty,” says Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics®. “This amazing and exciting new launch of IT Brushes® for ULTA not only grows and enhances our existing partnership, but most importantly it allows us to provide women across the country withaccess to exquisite and superior quality brushes that give her the great makeup results and ease of use that she deserves. Ourpromise is that these brushes will do the work for you – no matter what brand of makeup you wear, your makeup and skin will instantly look more flawless.”

“ULTA Beauty’s collaboration with IT Cosmetics is a best in class example of our commitment to partnering with the top beauty brands to deliver our customers innovative and exclusive products only we can offer,” said Janet Taake, chief merchandising officer, ULTA Beauty. “IT Brushes For ULTA boast the exceptional design and superior quality making them an essential beauty must-have that will surely excite our guests.” The IT Brushes® For ULTA collection can be experienced in-store at the new IT Brush® Boutique in ULTA Beauty doors as well as online through a dedicated microsite brand page featuring enhanced video content, tips and educationby visiting

The assortment of IT Brushes for ULTA features three distinct and exclusive collections: the AIRBRUSH Essentials Collection, the LIVE BEAUTY FULLY™ Inspired Collection and the VELVET LUXE™ Blurring Collection. The full brush assortment features a total of 56 custom-cut brushes from foundation paddle brushes to powder kabukis, plus 9 signature travel brush sets designed to suit every need. The newly installed and dynamic, fully lit IT Brush® Boutiques will also be comprised of special endcap fixtures where the top 12 “Must-Have” brushes will be featured and promoted. In addition, a specialty cash wrap display will be housed at register areas in every store featuring one of the Top 12 “Must-Have” brushes for retail, promoting a new brush each month. The full IT Brushes® for ULTA assortment will be available August 31, 2014 in 500+ ULTA Beauty stores, as well as online at

A more limited assortment of the collections’ top 12 “must-have” brushes will be available in select locations nationwide. ULTA Beauty will continue to retail the complete collection of award-winning, problem-solving color cosmetics offered by IT Cosmetics® in all stores as well as online.

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